Fucking marketers just want to destroy all sincerity in the world.
No but this is legitimate. You're supposed to do this and it is known to increase sales because it is virtuous--if it's virtuous, people will judge by the calligraphy.
Handwritten thank you notes increase sales
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Re: Handwritten thank you notes increase sales
#72and CPMs of snail mail can be less then PPC
Re: Handwritten thank you notes increase sales
#73There was a brilliant Twitter thread last year showing a project to "hand write" with cnc robots thousands of personalised letters for a mailout. They initially started off with off the shelf hand writing robots, but ended up building their own massive ones to increase speed and efficiency. https://mobile.twitter.com/aarondfrancis/status/143888821947...
“How do we scale that feeling that someone got a personal handwritten note” is really dystopian.
no more dystopian than AI text or image generation.
Re: Handwritten thank you notes increase sales
#74Individualized insights and personal attention increases sales.
Re: Handwritten thank you notes increase sales
#75Fucking marketers just want to destroy all sincerity in the world.
Well, yes, but... take away from this something less grim. It's something a friend who was in marketing used to say to me all of the time: "good customer service is the best marketing, and it's often very nearly free." Chick-fil-a figured this out years ago. Their employees are required to be nice and kind, and they can get fired for having a crappy attitude. This sounds awful, Stepford-wifeish, but in reality it imp…
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Re: Handwritten thank you notes increase sales
#76Earlier quoted context omitted.
Alternatively, "a scalable way to bring a little bit of joy to many people" is actually nice & good.
In the short term. In the long term, “a way to reduce trust in society”. It is why I assume everything on social media is staged.
You should assume zero trust in anything you see at this point, in case that was not already obvious.
Re: Handwritten thank you notes increase sales
#77Fucking marketers just want to destroy all sincerity in the world.
We sincerely enjoy their TT enough to sincerely contemplate automating it so that everyone can receive appreciation :)
Re: Handwritten thank you notes increase sales
#78We used this tactic as a growth hack in our early days (2016), and it worked great!
It also inspires sharing on Twitter, which helps drive the recommendation flywheel:
https://twitter.com/tdnvl/status/722882182759452675
The trouble is that it isn't easily scalable in-house at high volume. It was great until we realized that we were managing a large scale mailroom. But by then the flywheel was spinning ...
Re: Handwritten thank you notes increase sales
#79Fucking marketers just want to destroy all sincerity in the world.
Time to roll out the pen plotters to make fake handwriting!
I won’t post links but if you google “handwritten notes automation”, the top “results” are all ads from companies doing exactly that.
One of the mottos I saw - “Personalized Handwritten Direct Mail at Scale” (!) :)
Re: Handwritten thank you notes increase sales
#80Fucking marketers just want to destroy all sincerity in the world.
It is a matter of semiotics. At one point you need to scale, and you realise you can just manipulate symbols easier. They might at one point have come from sincerity, but industrial scale trumples all.
> At one point you need to scale
Do you? Is growth so imperative that any end justifies it?