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Handwritten thank you notes increase sales

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31–40 of 208 posts

Re: Handwritten thank you notes increase sales

#31

Earlier quoted context omitted.

“How do we scale that feeling that someone got a personal handwritten note” is really dystopian.

Alternatively, "a scalable way to bring a little bit of joy to many people" is actually nice & good.

In the short term. In the long term, “a way to reduce trust in society”. It is why I assume everything on social media is staged.

Re: Handwritten thank you notes increase sales

#33

There was a brilliant Twitter thread last year showing a project to "hand write" with cnc robots thousands of personalised letters for a mailout. They initially started off with off the shelf hand writing robots, but ended up building their own massive ones to increase speed and efficiency. https://mobile.twitter.com/aarondfrancis/status/143888821947...

“How do we scale that feeling that someone got a personal handwritten note” is really dystopian.

The article itself isn't much better. Great way to turn a nice thing from "Aw, that's sweet" to "Ugh, another piece of emotionally manipulative advertising".

Re: Handwritten thank you notes increase sales

#35

Seems like a decent use case for Postpilot’s handwritten notes. I wonder if those would be as effective? [0] https://www.postpilot.com/

> Our all-new handwritten cards are created by our proprietary robots. We use real pens with real ink to write your cards with all the personality of a human hand. Good idea, until everyone starts using it and starts recognising the writing by the robot, then it becomes creepy instead.

I do wonder if every marketing study actually has the conclusion "almost anything you do will increase sales as long as it's something the customer hasn't seen before". The Novelty Effect is real.

Re: Handwritten thank you notes increase sales

#36

Seems like a decent use case for Postpilot’s handwritten notes. I wonder if those would be as effective? [0] https://www.postpilot.com/

49 cents per piece for a non-first class postcard is quite a bit, and that doesn’t include handwriting. (They want 2.99 for a handwritten card and outer envelope)

I’d be interested in learning more about just their handwriting tech and if they could parse it out from the rest of their printing and shipping process

Re: Handwritten thank you notes increase sales

#37

Earlier quoted context omitted.

“How do we scale that feeling that someone got a personal handwritten note” is really dystopian.

Alternatively, "a scalable way to bring a little bit of joy to many people" is actually nice & good.

It's not "bringing joy", it's emotional manipulation. Intent matters. This isn't any better than MLM people pretending to be your friend in order to sell you tupperware.

In a single naive interaction, sure, it may bring joy. But repeated at scale throughout society, it creates distrust by being insincere and devalues sincere expressions of kindness, harming everyone.

Re: Handwritten thank you notes increase sales

#39
post #32

Here's the one that I got from my fave wine shop. No surprise they went out of business after putting all the effort into their schwag. https://imgur.com/bNUtLtV (Handwritten, not a print)

Now what you hear is not a test: I'm rappin' to the beat

God, it's stuck in my head again.

Re: Handwritten thank you notes increase sales

#40
post #33

Earlier quoted context omitted.

“How do we scale that feeling that someone got a personal handwritten note” is really dystopian.

The article itself isn't much better. Great way to turn a nice thing from "Aw, that's sweet" to "Ugh, another piece of emotionally manipulative advertising".

Yeah, if I find out that a company attempts to deceive me with this kind of thing, I'd completely stop buying from them.
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