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Handwritten thank you notes increase sales

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Re: Handwritten thank you notes increase sales

#11

Post by MrDunham »

samwillis wrote: post #5

There was a brilliant Twitter thread last year showing a project to "hand write" with cnc robots thousands of personalised letters for a mailout. They initially started off with off the shelf hand writing robots, but ended up building their own massive ones to increase speed and efficiency. https://mobile.twitter.com/aarondfrancis/status/143888821947...

I really wish they had opened sourced this. Was just thinking of exactly that post, thanks for finding it.

It really makes a difference to have hand written with a pen as long as you have a font with multiple letter variants/subtly differences between the same letter used repeatedly.

Re: Handwritten thank you notes increase sales

#13

Post by seydor »

MrDunham wrote: post #11
samwillis wrote: post #5

There was a brilliant Twitter thread last year showing a project to "hand write" with cnc robots thousands of personalised letters for a mailout. They initially started off with off the shelf hand writing robots, but ended up building their own massive ones to increase speed and efficiency. https://mobile.twitter.com/aarondfrancis/status/143888821947...

I really wish they had opened sourced this. Was just thinking of exactly that post, thanks for finding it. It really makes a difference to have hand written with a pen as long as you have a font with multiple letter variants/subtly differences between the same letter used repeatedly.

yes ,because what we need is airplane-loads of machine-produced paper notes to travel around the world

Re: Handwritten thank you notes increase sales

#14

Post by teddyh »

samwillis wrote: post #5

There was a brilliant Twitter thread last year showing a project to "hand write" with cnc robots thousands of personalised letters for a mailout. They initially started off with off the shelf hand writing robots, but ended up building their own massive ones to increase speed and efficiency. https://mobile.twitter.com/aarondfrancis/status/143888821947...

Discussed here:

https://news.ycombinator.com/item?id=28574908

and here:

https://news.ycombinator.com/item?id=28587458

Re: Handwritten thank you notes increase sales

#15

Post by moepstar »

samwillis wrote: post #5

There was a brilliant Twitter thread last year showing a project to "hand write" with cnc robots thousands of personalised letters for a mailout. They initially started off with off the shelf hand writing robots, but ended up building their own massive ones to increase speed and efficiency. https://mobile.twitter.com/aarondfrancis/status/143888821947...

https://nitter.net/aarondfrancis/status/1438888219471491074

The "mobile.twitter.com" link doesn't work (for me, on desktop).

Re: Handwritten thank you notes increase sales

#16

Post by Beltiras »

samwillis wrote: post #5

There was a brilliant Twitter thread last year showing a project to "hand write" with cnc robots thousands of personalised letters for a mailout. They initially started off with off the shelf hand writing robots, but ended up building their own massive ones to increase speed and efficiency. https://mobile.twitter.com/aarondfrancis/status/143888821947...

That was awesome! Thank you for the link.

Re: Handwritten thank you notes increase sales

#18

Post by nvahalik »

sweetheart wrote: post #10

Being kind is fine and all, but my one gripe with it is that it doesn’t make me any money. Glad to see the dark days of being nice without any ROI are ending.

Those handwritten notes take people. People who want a job and will work hard.

At 1st Phorm everyone* writes notes that go with orders. Many people start as note writers and then move to other departments as they work alongside people and form relationships. Those people see the hard work that goes on and really get to the mission and purpose each and every day.

Sure, you can’t charge for the note. But hiring and building up a company who cares for your customers in small ways means hiring for other positions is easy: you’ve got the people right here.

Edit: everyone* who can. Obviously remote folks can’t do this…

Re: Handwritten thank you notes increase sales

#19

Post by mikkergp »

samwillis wrote: post #5

There was a brilliant Twitter thread last year showing a project to "hand write" with cnc robots thousands of personalised letters for a mailout. They initially started off with off the shelf hand writing robots, but ended up building their own massive ones to increase speed and efficiency. https://mobile.twitter.com/aarondfrancis/status/143888821947...

“How do we scale that feeling that someone got a personal handwritten note” is really dystopian.

Re: Handwritten thank you notes increase sales

#20

Post by Semaphor »

MrDunham wrote: post #9
capableweb wrote: post #6

Earlier quoted context omitted.

> Our all-new handwritten cards are created by our proprietary robots. We use real pens with real ink to write your cards with all the personality of a human hand. Good idea, until everyone starts using it and starts recognising the writing by the robot, then it becomes creepy instead.

I really wonder what font they are using. The big challenge is not finding a handwritten style font but finding a font with multiple different variants of each letter. It becomes painfully obvious if you have two of the same letter in a row that are exactly the same. I’ve only found a couple of fonts that have that variability within a single letter and it’s pretty stunning how big of a difference it makes

There’s the famous "random" font Beowulf [0], and also a list of such fonts [1].

[0] https://letterror.com/fonts/beowolf.html

[1] http://luc.devroye.org/randomizedfonts.html

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