1. Release great product for free
2. Attract as many free users as possible to signal growth to investors
3. Keep running the unprofitable free tier at a loss as long as possible using your massive VC war chest, while locking in your users with various gotchas
4. Once you reach critical scale and gained mass user adoption and you've obliterated your competition with your bigger war chest, start monetizing and rentseeking your locked in userbase and squeezing them so the VC investors can start getting their money back or cross your fingers for an exit from a FAANG with big pockets
5. Gain a lot of negative publicity, so now a lot of startups pop up like mushrooms after rain, to poach your disgruntled users and compete with you using the exact same M.O. you did. Rinse and repeat.
Did I miss anything?