Well that’s annoying. I guess the clock is ticking on Bitwarden becoming user hostile. I can’t see how they’ll be able to produce a return on that investment at their current price points. Having said that, I do think there is an opportunity for Bitwarden to expand into application secret management, and that could be a lucrative market with big enterprise customers if they get it right. The announcement seems to be…
The market does seem to have space, 1password has an estimated ~235m revenue, and lastpass and dashlane ~70m. And all of them are quite a bit larger than the latest headcount I saw for bitwarden (reap. 800, 400, and 400, versus But it is worrying, especially with bitwarden having low TCOs currently, especially for the free-er side of the offering.