Earlier quoted context omitted.
I don't know about most people, but I don't read many articles from the same source: I read a few from some online newspaper, then some from another, then a blog post, etc. Now take NYT.com: the minimum subscription is $15/month - it's absurdly expensive for the three or four articles I might read there. You need to solve micropayments to make paywalls work.
That's part of what we're trying to do with http://TipTheWeb.org/ , letting people support the content they like with voluntary micro-donations. For instance, I've already tipped the original article 20¢ :-) (see my Tip stream at http://tiptheweb.org/tipstream/patg6vy3pyb62/ ) If publishers can get direct financial support from their audience, they wouldn't need to overdo things with ads, and they'd focus more on pro…
I don't think I would be inclined to ever tip unless I knew that the author has a presence on the tipping service so I knew they were actually going to claim the tips. Wonder to if a reverse model, similar to a kickstarter would work, as in an author proposes a piece of content they will put some time into a produce if they get some upfront commitment of tips.