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Image Ad Blending Works Really, Really Well

kalzumeus.com

171–180 of 215 posts

Re: Image Ad Blending Works Really, Really Well

#171
post #162

Earlier quoted context omitted.

I never knew. How can that justify that they deceive many users?

Google's Adwords strategy was a reaction to competitors who literally sold placement in search results .

From my point of view, this is an explanation not a justification.

More or less deceiving visitors is not ennobled because everybody else does it.

Re: Image Ad Blending Works Really, Really Well

#172
post #31

I'm going to come out in defense of patio11 here. Not because the ad isn't deceptive - it undoubtedly is. But because he fell into the dark side of a grey area and it's worth discussing HOW good people end up there. From a rationalist perspecive, the ad is justified. He is effectively capturing the majority of the market possible through adwords. So what's next? It makes sense to take your know-how in one market and…

The title of the piece is "Image Ad Blending Works Really, Really Well" not "Image Ad Blending Is Really, Really Ethical."

I'm not promoting it, but take it for what it is. Adapt it to your best judgment.

That said, the stars saying "rated by lots" is both genius and evil :).

Re: Image Ad Blending Works Really, Really Well

#174

Earlier quoted context omitted.

Without those ads the amazing search technology wouldn't exist.

Google's search engine predates the ads by quite a few years, actually. You'd be correct to say, "without those ads, Google would necessarily look very different than how it does today," but then, that's nearly a vacuous statement.

True, but it's constantly evolving, the technology as we know it today would have been given nowhere near the resources without a large source of income attached. Given that as it stands it is an arms race with ever evolving SEO strategies I don't think it's to big of a leap to suggest that Google Search without the resources it has would be less equipped to keep up.

Re: Image Ad Blending Works Really, Really Well

#175
post #61

I don't understand who still sees ads. It's apparently a huge majority of Internet users, but I don't understand where they come from. I often set up computers for family and friends and installing AdBlock is one of the first things I do. Who is computer-savvy enough to buy and install their own computer, and yet not computer-savvy enough to get AdBlock? Or do (most) people actually like ads?

I think I installed adblock once and never bothered reinstalling.

I dont like ads, I just dont dislike them enough to care, if they bother me that much I dont use the website.

Re: Image Ad Blending Works Really, Really Well

#176

Patrick is falling into what, I call, the marketing trap. I like some of Patrick's advice, but I wouldn't follow this... ever. Patrick has a nice little niche business but that's all it is, a niche. Niches, by definition are really small, focused and low in demand. In a niche, the stream of new customers eventually dries up and the temptation is to move further and further over to the marketing dark side to keep the…

And you are falling into the "if I build it they will come" trap. He definitely has a niche business. Many of us do. For most of us, our niche is tech. Patrick's niche is education. In the tech/startup niche, often the extent of marketing that is required is posting to HN and getting featured by TechCrunch. Trying to expand our niche outside of this is probably a bad sign, and most likely ineffective. I hold this thr…

Firstly, I was not saying businesses do not have to do marketing. All businesses have to (or should) do significant marketing/pr/advertising to reach their market.

However, there's a massive difference between good marketing and deceptive/illegal marketing.

Apple does great marketing. Grifters, scammers and spammers do deceptive marketing.

Second, education is not a niche. Education is a sector, one of the largest in the world. Primary school teachers are a market, and bingo cards is a niche.

Technology is a sector, Web developers are a market and version control is a niche.

Boxing yourself into a niche that's too small with a product that's not particularly attractive makes marketing much more difficult than it needs to be.

Re: Image Ad Blending Works Really, Really Well

#177
post #171

Earlier quoted context omitted.

Google's Adwords strategy was a reaction to competitors who literally sold placement in search results .

From my point of view, this is an explanation not a justification. More or less deceiving visitors is not ennobled because everybody else does it.

When Google announced Adwords, it was with fanfare about how above-board their program was, and they were widely praised for it.

Re: Image Ad Blending Works Really, Really Well

#178
post #171

Earlier quoted context omitted.

From my point of view, this is an explanation not a justification. More or less deceiving visitors is not ennobled because everybody else does it.

When Google announced Adwords, it was with fanfare about how above-board their program was, and they were widely praised for it.

That would have been for the original version - which just had links down the right hand side, not the blended ones at the top.

Re: Image Ad Blending Works Really, Really Well

#179
How else can you pull this off unless you design to image to be as close to organic results as possible ? But I wonder what happens if the site owner decides to change the styles, the image would then foolishly look fake.

The rating stars however are a different story and are definitely in the dark gray area (say at #333). The "rated by lots" will make users draw a comparison with the other unpaid listings without realizing it is fake, atleast in the sense the other stars arent fake.

Re: Image Ad Blending Works Really, Really Well

#180
post #63
post #32

Earlier quoted context omitted.

Apparently, an URL like http://images2.bingocardcreator.com/blog-images/ad-blending/... is blocked by the rule -images/ad- This is a false positive and a surprisingly broad rule.

It is a broad rule and I gave on the article because I could not see any of the image. I was about to white list the site when I realized that using Ad Block Plus and NoScript for years has resulted in me experiencing a significantly different Internet. So much of SEO simply does not apply to people like me. But in fact I do spend a lot of money on-line, but the I spend on content. Even if it's a funny shirt from a w…

I actually don't use adblock and the like (although I do actively block flash) for that reason: as someone developing for the web, I don't want to experience a different internet. I want to see it as my users do.

Also, if a site is covered in ads, I click away. If I kept reading the site the person reading the analytics of the site would think I approve of what they're doing. I'm not going to get into an arms race with my content providers. I'd rather find and support better content providers.

I suppose it's similar to the GNU 'don't use non-free software even if you pirate it' stance although I'm by no means dogmatic about it.

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