Last year I got a very similar looking Channellock that WireCutter recommended and I've really despised a few things about it: The bits are not retained by magnet, but by a bit-mounted sprung ball bearing. If I don't push the bit in hard enough, it'll just fall right out when I turn it over. It's like that comedy bit: "What time is it?" when someone is holding a drink in their watch hand. This probably is what led to…
I don't think they use ball bearing bits.
They do have custom bits, but say they will provide replacement bits, and also have a mechanism for using regular magnetic hold bits. That's pretty huge!