> Are you prepared to do some very very fancy statistics? I'd extend this with "... while understanding what you're doing?" I've seen it so many times already, someone does some A/B-test and then presents a very fancy looking slide-deck with all kinds of crazy-looking math. But if you start to ask questions, it's all very obvious that they didn't really understood what they were doing and that very often it doesn't r…
I mean, in an informal setting there's room for an honest person to say "well I did some math and I don't really get it but I think it says...," but I think this article is addressed to software engineers and scientists. Someone representing themself as an engineer or scientists has a professional ethical responsibility to some sort of... I dunno, epistemic honesty, the knowledge of what their expertise covers, and communicating their limitations to laymen.
The person with the A/B test in your example is either a liar because they are misrepresenting what their tool says, or they are a liar because they are misrepresenting their ability to tell you what it says, but either way they are a liar.