Bernoulli distributions are
everywhere, and as a result binary classifiers are
everywhere. COVID tests (any binary medical diagnostic), fraud/no-fraud credit-card processing decisions, loan decisions, spam filtering, “toxic” tweet management and other sentiment analysis, it just goes on forever.
All of these things benefit from advances in binary classifiers, and have therefore been massively subsidized by click prediction R&D. Maybe those benefits outweighs the costs, maybe they don’t.
We have GPUs because shoot-em-up games were “the big thing” in the 90s. Net win? Personal preference. But entertainment if one form or another often pushes advances in computing. The BOPR stuff from the linked paper originated on XBox Live matchmaking.
It’s perfectly fair to be like: I don’t like the ad-funded internet. There are tons of plausible reasons why someone wouldn’t like the ad-funded Internet, but most reasonable objections to it are of the form: “my internet experience is worse than it would be without ad funding”, past that you rapidly wander into “other people’s preferences are inferior to mine”.