The marketplace-ization (is there a word for that?) of every retailer feels so short sighted. I’ll throw out an example I’ve noticed lately - furniture manufacturers. Search for any item on Crate & Barrel or West Elm’s website and you’ll first see a handful of exclusive pieces that are clearly built for the brand. Keep scrolling and the search results gradually become a bunch of generic third party items that you can…
Other retailers will also sell ads on their sites which are additional revenue. Amazon proved this out being the 3rd highest ranking company in terms of advertising revenue behind Google and Meta/FB.