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The Sugru story

sugru.com

11–20 of 91 posts

Re: The Sugru story

#12

Such a familiar story: great idea, hundreds if not thousands of hours invested, clearly a strong market, no investor interested. Get some sales, suddenly investors come out of the woodwork expressing "passion" and "belief". Been there. Bankers will lend you an umbrella when you don't need it and demand it back when it starts raining. So many investors are similar. But not all. The good ones are better than brilliant.…

True enough, but you also have to take into account that for anything in the physical world the risk profile just goes up up up. It took them 8,000 lab hours to make what they wanted. It could've just as well taken them 16,000 hours to make a product that's only half as good as sugru is, not because of a bad team or a crappy idea but because molecules simply don't always do what you want them to do.

Re: The Sugru story

#14
post #9

I'm not a particularly emotional guy, but something about this story just got to me - especially the part where they launch and it's sold out in 6 hours. After so much....so much slog...finally. Ok. Time to man up. BTW, notice how the story follows the classic startup curve? http://www.flickr.com/photos/caseorganic/6247592885/

If you follow another famous piece of pg advice and don't die, then eventually you will make it through the Trough of Sorrow (whatever its name) - http://www.shirlawscoaching.co.uk/shirlawsresources/2011/8/2...

Re: The Sugru story

#15

Seems like an excellent use for Kickstarter. Too bad that didn't exist when they got started!

This seems like an excellent example for loosening regulations so that people other than millionaires can invest in startups.

You want innovation? You want jobs? You want people excited about the future again? Make this one change (combined with efforts to ensure due diligence).

Re: The Sugru story

#16
post #10

This is slightly OT, but if someone from Sugru is reading, the page looks weird in Chrome. The background is very jittery when you scroll (Chrome 15.0.874.121). It stays fixed in Safari and scrolls down in Firefox, and both look fine, but Chrome looks a bit weird.

Safari on Lion is jittery as well.

Re: The Sugru story

#17
post #13

I read the origin page and then immediately went to the purchase page in case the HN rush brings their site down.

did you see the "OK [my name]. Just to recap, we're going to send your [quantity] [product] to your place in [where I live]. Your email address is [email], just in case. You’re paying via [payment method]." thing at the end of the payment form? that blew my mind (simple as it is!).

Re: The Sugru story

#19
post #10

This is slightly OT, but if someone from Sugru is reading, the page looks weird in Chrome. The background is very jittery when you scroll (Chrome 15.0.874.121). It stays fixed in Safari and scrolls down in Firefox, and both look fine, but Chrome looks a bit weird.

That's because whoever coded this page decided that it's a good idea to emulate "background-position: fixed" by updating the "background-position" of the #main element on every scroll event. Which seems quite stupid if you ask me.
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