The Sugru story
sugru.com
The Sugru story
1–10 of 91 posts
Re: The Sugru story
#2Shipping to Europe: £0.96. That's service!
(but please monitor+scale your buying page - it's often down)
Re: The Sugru story
#3Such a familiar story: great idea, hundreds if not thousands of hours invested, clearly a strong market, no investor interested.
Get some sales, suddenly investors come out of the woodwork expressing "passion" and "belief".
Been there. Bankers will lend you an umbrella when you don't need it and demand it back when it starts raining. So many investors are similar.
But not all. The good ones are better than brilliant.
Well done Sugru - I hope you go from strength to strength.
Re: The Sugru story
#4I fixed a cheap plastic key fob that was snapping apart with Sugru at their stand at the Maker Faire in Newcastle in 2010. Just yesterday, after jangling around continuously in my pockets for a year and a half, and becoming a substantially worn down and different keyring, it finally broke completely.
The Sugrued part, however, is still in perfect shape, and still attached to the key ring.
Re: The Sugru story
#5Their customer support has also been great. I ordered an early batch, they discovered it had some problems and proactively notified me, explained they were manufacturing replacement batches and then sent me the bug fixed version. And I hadn't yet noticed the problem.
How I wish all companies were like that.
Re: The Sugru story
#6I bought some the moment it appeared in boingboing, I still get asked about it now
Re: The Sugru story
#7What an amazing story!
It is interesting how much they mention "community". I have a feeling that forming such a community of early adopters and treating them well is the future of marketing. The days of "build a better mousetrap" may be numbered; now you not only need a better mousetrap, you also need a community of people who will use it and support you.
Re: The Sugru story
#8If someone from sugru is reading; from the about page: once it has been removed the it’s packaging
Re: The Sugru story
#9I'm not a particularly emotional guy, but something about this story just got to me - especially the part where they launch and it's sold out in 6 hours. After so much....so much slog...finally.
Ok. Time to man up.
BTW, notice how the story follows the classic startup curve?
Re: The Sugru story
#10This is slightly OT, but if someone from Sugru is reading, the page looks weird in Chrome. The background is very jittery when you scroll (Chrome 15.0.874.121). It stays fixed in Safari and scrolls down in Firefox, and both look fine, but Chrome looks a bit weird.