Earlier quoted context omitted.
I own my cars forever (until death do us part - either me or the car). This winds me up because it's a raw, shitty deal: $18/m * 12m/y * forever = infinity. Even assuming a short lifespan for the car (10 years) it's STILL a raw, shitty, dumpster fire of a deal: $2160 vs the $500 for the actual heated seats today. BMW knows this. They are double dipping - optimize production costs, ream consumers, violate doctrine of…
If the price doesn't make sense to you, then don't buy it. If enough people don't buy it they'll bring the price down until they people do. Something being too expensive for you doesn't make the seller unethical (unless it's a necessary good maybe - but not a luxury car.)
This is an unbounded cost. That makes sense when the service provided has an unbounded cost associated with it that the manufacturer is paying, but that's utterly untrue in this situation.
This is about a manufacturer taking a cost saving measure - simplified manufacturing lines
Then manipulating a digital device to also take a profit increasing measure - creating a digital on/off switch for heated seats that they refuse to provide a key for.
Do you think it's ethical for the previous owner of your home to keep the keys? "Hey - you own this house now, but if you want access to the basement - I got the keys and you have to pay up! It's only 25 bucks per month!"
That's clearly hostile. What makes you bend over so far backwards to let BMW ream you up the ass here in exactly the same way?
Why are you comfortable giving them digital control of something you (in theory only) own?