Lars argues that when people make the decision to buy or pirate something, they're spending four 'currencies' which each person values differently:
* Money-dollars
* Time-dollars
* Pain-in-the-butt-dollars
* Integrity-dollars
As a teenager, I had near-infinite time dollars, and very few money dollars. That reversed when I got a real job. Implementing Denuvo (or other DRM malware) increases a product's cost in Pain-in-the-butt dollars significantly because the pirated version without it is better.
I own a Switch, have purchased several games for it, and most of my playtime is on my PC in an emulator now. I can use a better controller, run games at higher framerates and resolution, and use mods. The Switch is still nice on the go, but anything beyond casual games using an anti-emulation solution become less appealing to me.