Music Business Worldwide’s story explains how the moneymaking trick worked. “Soulful Music” had 467 songs by virtually unknown artists — which is to say, artists who may have been created for the purpose of this alleged scheme. The vast majority of songs were about 30 seconds long, which is the minimum length a song needs to be to count as a monetized play on the service.
The most probabl explanation for all this is that someone or someones in Bulgaria set up 1,200 computers with premium Spotify accounts, then had them play the songs on “Soulful Music” constantly. While it would cost $12,000 to set up all those accounts, the payoff would be worth it.
Link -> https://www.inverse.com/article/41573-spotify-bulgarian-play...