Earlier quoted context omitted.
>1x cheaper would be same price. Let's say you have a product for sale at $32. Then you have a sale to boost name recognition, and have a coupon for $32 dollars off (limited time offer). Or equivalently, that would be $32 cheaper. So the net price is free ($0). $32 cheaper = 100% cheaper = 1x cheaper. Likewise, 25% cheaper = 25% less expensive, or doing the math $32 - 0.25*$32 = 0.75*$32 = $24.
That’s precisely why it’s confusing, yes. You can’t equate 100% cheaper with 1x cheaper. 99% cheaper is sensible. 200% cheaper is not. 2x cheaper is. I’d love a cogent reason to explain this convention.
The parent you're replying to seems to have things confused. 100% off isn't 1x cheaper -- it's infinitely cheaper.