Title: "Your Makefiles are wrong" Content: A lot of subjective preferences, with the only thing people are probably doing "wrong" being not properly mapping files as inputs and outputs (which could be a correctness problem but is probably either a mere inefficiency or complete non-issue). If this had been titled, say, "An opinionated approach to writing Makefiles", or perhaps "How to use GNU Make in a completely unor…
The purpose of a title is both to summarize content and grab the readers attention. It's up the author which one they put for emphasis on. You clicked so it worked, even if you don't like it.
The same analogy could be made to a baker luring customers in their bakery with an attractive facade but the very same "customers" just give a quick glimpse and leave.
What is the win?