Earlier quoted context omitted.
WTF is up with Nord? I always felt that VPNs were a pretty niche tech tool, but I see those ads freaking everywhere. Are there that many people that use VPNs that warrant the ad investment?
It’s economics: much like with car insurance, the market is a zero-sum game because the quality providers all more or less have equivalent levels of service - thus advertising becomes the most effective way to capture revenue, because prospective buyers don’t generally have complete enough information to e.g. assess a firm’s “operational excellence” or technical qualities on their own.
Furthermore, it is marginal cost for the content creating peoples. They just have to read the script and roll the supplied graphics. If they get $1 from total sales then it is worthwhile if you are only getting 2K views. Maybe these VPNs offer a minimum fee and then commission on top so that there is always a payday, albeit small.
None of them seem to record bespoke content where they demo the VPN for real or show how it works.
The message has pivoted to getting content from region locked services such as Netflix.
With car insurance (the last time I was watching TV, some years ago) they had rather silly 'meerkats' with Russian stereotype characters selling the insurance, with the people collecting the fluffy toy versions of the 'meerkats'. If you renew your insurance every year you get another 'meerkat' and soon the goal is to collect the set.
Often it is the company that pays the insurance but the employee gets the 'meerkat', maybe to post to eBay...
My niece's inheritance is mostly 'meerkat' toys and a few empty beer bottles.
I am holding out with OpenVPN on a VPS until cuddly toys get given out with VPNs and they are advertised in every YT show with AI generated cuddly toys with AI accents.