Ask HN: What service are you using to send marketing emails?

We're using AWS SES for transactional emails and it hasn't been a problem so far. But, for bulk sending of marketing emails, I've only found services that depend on number of contacts we have such as MailChimp. It is just prohibitively expensive because we send a marketing email for announcements of new products, usually once or twice a year. For this, it makes little sense to continue paying $600-$1000 / year for MailChimp.

Curious, is there a better "hacky" way to send emails? I don't need analytics and a whole bunch of templating features like on MailChimp. I can manage my own mailing list just fine in Postgres. I simply need an API and I've heard bad things about using AWS SES for bulk emails.

Looking for a low budget infrequent mass email service, I'd appreciate some insight.

You can a marketing email plugin for Wordpress called FluentCRM and still send with Amazon SES with FluentSMTP https://fluentsmtp.com/. Annual subscription, but not as expensive as MailChimp.

https://fluentcrm.com/

Also check out MailGun: https://www.mailgun.com/ . It might be more in line with what you were looking for.

I used Mailgun before and at work we have Postmark. Both good.

I also made the following table for myself some time ago: https://nts.strzibny.name/transactional-email-providers/

Mailcoach, https://mailcoach.app

I use loops.so a YC funded startup. It is a monthly charge though. But super simple to use for product updates. The "loops" part I have not used yet which is emails triggered by actions.

Kind of strange that you only send a couple of marketing emails a year. What's up with that?