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Apple surpassed $3.5B in annual revenue from its ad network

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Re: Apple surpassed $3.5B in annual revenue from its ad network

#51

Post by mupuff1234 »

thumbsup-_- wrote: post #37

I don’t understand the point of this thread. Apple never said that advertising is bad. They just said tracking users across web is bad. When I use FB app, FB can still use my activity in their app to show me relevant ads, which they do. Apple can do the same but their prompt gives users the ability to turn that personalization off as well. This is different from tracking and apple is giving a choice where FB and Goog…

Pretty sure you can disable personalization in Google as well (no idea about fb)

Re: Apple surpassed $3.5B in annual revenue from its ad network

#52

Post by disgruntledphd2 »

nojito wrote: post #50
interblag wrote: post #44

Earlier quoted context omitted.

I think this assertion from them is misleading (in the same way that it is when Facebook et al make it). If Apple is allowing micro targeting then they are implicitly sharing data. E.g. let's say they let me buy targeted ads for "dog lovers aged 34-39", and then you show up on my website as a lead via that campaign, then Apple has just implicitly sold me demographic/interest information about you, even if it wasn't d…

All tracking is opt in.

Nope, ATT is opt in, Apples stuff is opt out.

Re: Apple surpassed $3.5B in annual revenue from its ad network

#53

Post by smoldesu »

nojito wrote: post #48
uncomputation wrote: post #24

> But it crushed FB, Snap, and 1000s of small businesses in the process. Ironically, this is far more of a narrative than this guy’s idea of Apple’s “narrative.” The idea that banning user tracking hurts small businesses was FB’s narrative to try and get backlash against Apple for its tracking crackdown. That genuinely is a narrative because from Apple’s decision we have seen that consumers (1) prefer not to be track…

I’m surprised that people still call Apples stance a “story” All they are saying is that tracking is ok as long as you just ask the end user first. Here’s Steve Jobs in 2010 https://youtube.com/watch?v=Ij-jlF98SzA Are they perfect? No. But at least they haven’t changed their stance in 12 years unlike Google et al.

People call it a story because it's an obvious lie. The CIA has declassified dozens of documents where they admit they can pull data right off iCloud/iMessage. Chinese citizens run a version of iOS that subjects them to perpetual government surveillance. Macbooks send telemetry back to Apple every time you launch an app. The App Store sells it's own personalized ads. Maybe Apple protects your security, but your privacy is something they don't give a rat's ass about.

Re: Apple surpassed $3.5B in annual revenue from its ad network

#54

Post by cycomanic »

nojito wrote: post #48
uncomputation wrote: post #24

> But it crushed FB, Snap, and 1000s of small businesses in the process. Ironically, this is far more of a narrative than this guy’s idea of Apple’s “narrative.” The idea that banning user tracking hurts small businesses was FB’s narrative to try and get backlash against Apple for its tracking crackdown. That genuinely is a narrative because from Apple’s decision we have seen that consumers (1) prefer not to be track…

I’m surprised that people still call Apples stance a “story” All they are saying is that tracking is ok as long as you just ask the end user first. Here’s Steve Jobs in 2010 https://youtube.com/watch?v=Ij-jlF98SzA Are they perfect? No. But at least they haven’t changed their stance in 12 years unlike Google et al.

The problem with that narrative is that apple does not apply the same rules to themselves. I actually agree with apple tracking should be optional, however why should apple get a free pass?

Re: Apple surpassed $3.5B in annual revenue from its ad network

#55

Post by bengale »

cycomanic wrote: post #54
nojito wrote: post #48

Earlier quoted context omitted.

I’m surprised that people still call Apples stance a “story” All they are saying is that tracking is ok as long as you just ask the end user first. Here’s Steve Jobs in 2010 https://youtube.com/watch?v=Ij-jlF98SzA Are they perfect? No. But at least they haven’t changed their stance in 12 years unlike Google et al.

The problem with that narrative is that apple does not apply the same rules to themselves. I actually agree with apple tracking should be optional, however why should apple get a free pass?

They do though, they've asked me on the iPhone if I want to have personalised ads, and I said no. Now I don't get personalised ads.

Re: Apple surpassed $3.5B in annual revenue from its ad network

#56

Post by ArtTimeInvestor »

As an Apple investor, I am happy to seem them grow an advertising business.

Human attention is the ultimate analog resource. Throughout our lifetime, it will stay in high demand. It cannot be inflated away or commoditized.

What I don't get is: How can Apple prevent or even detect that other apps or websites tell Facebook about what you do?

If I go to example.com and example.com sends fingerprinting and useage information about me to one of facebooks servers - how would Apple know?

Re: Apple surpassed $3.5B in annual revenue from its ad network

#57

Post by cycomanic »

JKCalhoun wrote: post #42
jsnell wrote: post #39

Earlier quoted context omitted.

But Apple is tracking you. They build an advertising profile using your behavior on iOS and your personal information (and at least for me, that included PII that I would never have consented to them using for ad targeting; but they just took it, and hid the opt-out in an obscure settings menu). They then allow targeting of ads based on these fine-grained profiles. Just how is this better than FB?

That they have PII would be a surprise to me.

What do you mean? Apple is literally running your phone, they have more PII data on you than any pretty much any online add network (now they might not use all of it although I believe they use a lot of them. But they definitely have it) .

Re: Apple surpassed $3.5B in annual revenue from its ad network

#58

Post by idk1 »

It's a shame Apple are going down the ad route, this is what the Stocks app on MacOS looks like - https://i.imgur.com/xGrzfyL.png

I'd be ok if it was a big 'Diet Coke' or other big brand app, but low level spam being injected into first party apps is just not on, it might have made more revenue but at what detriment to the brand value? Over time I think more ad revenue is going to equal more brand damage in 1st party apps, and that might even leak to brand damage for Apple.

Edit - Would like to add some context, Business News by Apple News is the first item open when you open that app, and this ad is below top stories, so depends if it's visible when you open it on your screen height, I did scroll for 1 second after opening the app to see this.

Re: Apple surpassed $3.5B in annual revenue from its ad network

#59

Post by JKCalhoun »

jsnell wrote: post #45
nightpool wrote: post #43

Earlier quoted context omitted.

Can you give some examples / links for this? it's almost impossible to search for, with everybody talking about Apple's IDFA changes

Here is Apple's privacy policy on ads: https://www.apple.com/legal/privacy/data/en/apple-advertisin... > We create segments, which are groups of people who share similar characteristics, and use these groups for delivering targeted ads. > We may use information such as the following to assign you to segments: > ... The music, movies, books, TV shows, and apps you download ... > ... The topics and categories of the st…

> We may use information such as the following to assign you to segments

My take is that this information is used to give you some sort of cohort identifier that is itself devoid of PII.

Re: Apple surpassed $3.5B in annual revenue from its ad network

#60

Post by shuckles »

cycomanic wrote: post #54
nojito wrote: post #48

Earlier quoted context omitted.

I’m surprised that people still call Apples stance a “story” All they are saying is that tracking is ok as long as you just ask the end user first. Here’s Steve Jobs in 2010 https://youtube.com/watch?v=Ij-jlF98SzA Are they perfect? No. But at least they haven’t changed their stance in 12 years unlike Google et al.

The problem with that narrative is that apple does not apply the same rules to themselves. I actually agree with apple tracking should be optional, however why should apple get a free pass?

Apple does not track your activity across unrelated apps, websites, or the real world. They can offer personalized ads based on your interactions with Apple, which is not tracking, and they allow you to turn off that personalization. What rule are they exempting themselves from?
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