Earlier quoted context omitted.
sometimes I don't get English...
It's an artefact of where English gets the word "craft" from. In general in English the plural of uncountable things is the same as the singular. For example, the plural of sugar is sugar (sugars in English implies a group of different types of sugar). The word craft comes to English from Germanic (kraft). The meanings of these two words (English craft vs German kraft) diverged over time. In English the word has a me…
I think for river travel it was common to build a boat/raft to make a journey and then break it up at the destination. In that context maybe the object of the boat was secondary to the act of making the boat. And at some point boats became more personified and thought of as things in their own right.