Earlier quoted context omitted.
Probably for the exact reason that your comment substantiates: we have little to no reason at all to suspect the car flopped.
That still doesn’t mean the company needs to be censored? The media doesn’t answer to BMW shareholders.
It’s a good thing when media shows some restraint not to make unsubstantiated claims that are impossible to fully retract in the public consciousness.
Note: This doesn’t mean media shouldn’t report on anything short of a conviction, but it probably shouldn’t report in a defaming way on something that may not even be reportable news at all (i.e. an ordinary fatal car crash)