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Swedish tech startups and scaleups

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Re: Swedish tech startups and scaleups

#91
I joined Proxify (on the list) recently and was pleasantly surprised to find a quite vibrant tech scene. As someone who followed the more traditional startup hubs like Amsterdam, Berlin or Dublin, I've found that there are many gems in the Nordics.

Re: Swedish tech startups and scaleups

#92
post #90

What's up with all these two-dimensional solid color people graphics that often have unrealistic colors or body shapes? I see them everywhere . Here are a few examples from the list: * https://metry.io/img/metry-product-information.png * https://norban.se/assets/img/front-page/section-1/room_7@1x.... * https://nordtechgroup.com/wp-content/uploads/2021/08/undrawd... * https://www.nuvoair.com/_nuxt/img/home-enterprise-…

I have a friend who looks exactly like that. Tiny head, huge body.

Re: Swedish tech startups and scaleups

#93
post #49

How many of those are actually "contracted for the development" by a company in Malta? The swedish startup I used to work for was setup in this way to scam taxes.

The "contracted for development" setup is common amongst multi-territory IP-heavy businesses. You choose a country to hold all the IP and have other locations sell development services to that country's legal entity.

You can do it to fiddle around with tax, but it's separately quite sensible to hold all your IP in a single region & entity to minimise the complexity - otherwise you'd have every territory licensing IP to every other territory, a.k.a an absolute mess.

Re: Swedish tech startups and scaleups

#94
post #90

What's up with all these two-dimensional solid color people graphics that often have unrealistic colors or body shapes? I see them everywhere . Here are a few examples from the list: * https://metry.io/img/metry-product-information.png * https://norban.se/assets/img/front-page/section-1/room_7@1x.... * https://nordtechgroup.com/wp-content/uploads/2021/08/undrawd... * https://www.nuvoair.com/_nuxt/img/home-enterprise-…

I really dislike this graphical style. It’s been a couple years now so I hope something else will replace it soon.

Re: Swedish tech startups and scaleups

#95
post #90

What's up with all these two-dimensional solid color people graphics that often have unrealistic colors or body shapes? I see them everywhere . Here are a few examples from the list: * https://metry.io/img/metry-product-information.png * https://norban.se/assets/img/front-page/section-1/room_7@1x.... * https://nordtechgroup.com/wp-content/uploads/2021/08/undrawd... * https://www.nuvoair.com/_nuxt/img/home-enterprise-…

It's just a marketing meme.

It's actually really hard to get photos of real people in positions and context you want, and, there are so so many mitigating factors when there is more realism.

Cartooish characters radically simplify everything. Even things like DEI - not enough 'People of Colour' , that can be changed instantly.

One could just remove all of that and be judicious about the use of 'people' (Apple does that - not a lot of 'people' in the docs etc.) but then you lose the 'human connection'. People 'relate to' People.

Once a few companies start doing it the 2cnd then 3rd tier follow for reasons they may not understand (copying happens a lot, it's just like 'benchmarking', it's 'easier' and 'safer'). 4th tier never cared.

Re: Swedish tech startups and scaleups

#96

Earlier quoted context omitted.

This is very accurate. While other Nordic and European countries also have strong social safety nets (certainly compared to the US) Sweden seems to have captured something special. For a country with roughly the population of the Chicago metropolitan area Sweden punches well above their weight in everything from startups to pop culture influence[0] to the point where the referenced article calls Sweden "the unofficia…

> Turns out when you have a safety net it's a lot easier to make the jump to forming your own startup I think you are overindexing on the safety net part. Here[1] is a chart of startups per capita in Europe. Looking at "startups per 1M inhabitants", Estonia has 1100+ while Germany has only 250 in spite of having a great safety net (apparently). Same article also shows that Sweden has 1769EUR VC funding per capita, wh…

I've done a bit of international work around startups and government policy, as well as lots of checking out various "startup"/entrepreneurial endeavours around MENA,US and EU.

Safety nets, be that a psychological one ( the US with the American dream ) or a welfare angle (sweden, Norway etc) but what seems to be truest or at least in my observation is the psychology of the country in terms of its approach to supporting startups of all flavours matters more. This means,broadly, it being considered an acceptable and successful route of learning business and is not a hyper risky endeavour.

In stable global north countries, it was, historically, considered a radical act to not join a big national or even multinational company. Hell, the terminology of the description tells you the sense of import that we held for the the large beasts of industry.

This all radically shifted with the advent of software, games, websites, SaaS, PaaS etc etc.

It was perceived, over the last 40 years, no longer risky to be in computers, but very wise, and a smart move.

With this rise of the geeks, then came adjacent entrepreneurial activity, fancy coffee shops, better food, etc

Now,this has probably played out one way or the other on every country.

What I have seen, is that entrepreneurs are more present and more numerous than ever, but there are numerous obstacles in their way.

Import limits, sending money internationally, basic banking, travel restrictions, gender limitations, sexuality limitations, freedom of the press, dictatorial governance with a lot of religion as the policy.

These are the limiting factors to growth. Investors will always invest, we can derisk it somewhat with tax breaks, but money makes money.

Ultimately what's designs a great startup ecosystem is excellent people making excellent things with or without government assistance and working together, as a cohesive unit to celebrate and champion making cool shit for money. Be it coffee, be it BBQ, be it software, be it yoga.

Independent businesses require a state that trusts its people, and the people trust the state.

Germany is an odd example, but from my experience with German entrepreneurs is the risk tolerance of Germany investors is very very low. So it's get customers then get money. However, that said, Germany has produced a few good businesses so perhaps there's a method!

It can never be one size fits all when it comes to creating the perfect environment, much like gardening, you've got to work with the strengths of the plot, the soil, the weather etc.

However, if we all think we should replicate the valley on our respective locations then we're truly missing the strengths and values of our communities.

Re: Swedish tech startups and scaleups

#97
post #90

What's up with all these two-dimensional solid color people graphics that often have unrealistic colors or body shapes? I see them everywhere . Here are a few examples from the list: * https://metry.io/img/metry-product-information.png * https://norban.se/assets/img/front-page/section-1/room_7@1x.... * https://nordtechgroup.com/wp-content/uploads/2021/08/undrawd... * https://www.nuvoair.com/_nuxt/img/home-enterprise-…

This art style is called "Alegria" or "Corporate Memphis".

https://en.wikipedia.org/wiki/Corporate_Memphis

Re: Swedish tech startups and scaleups

#98
post #45

Earlier quoted context omitted.

My understanding, as a Swedish native, is that income from labour is taxed rather high (i think 70%+ for income over a certain amount). However, capital gains are taxed comparatively low. The two most common ways tax either 30% of the profit, or 1-3% of the annual total value (ish, I don't know the exact numbers and they are probably changing from year to year). How the incentives play out you have to ask someone els…

You can't add 55+25 like that; VAT is 25 % of the 45 % left over. So maximum total marginal tax rate is 66.25 %

It's still uncompromisingly brutal in the minds of most people.

The 'Swede' I know best (Doctor) left for that reason.

The argument most often used is 'But I Get Good Services' - which I'm suspicious of because 1) well, you could just keep the money and spend on the services you want, instead of the services the state chooses for you and 2) there's incredible efficiency in private institutions. I don't see any government in the world ever making a good 'Spotify'. Despite it's flaws, it's nice to have 'music when I want it'.

In short, probably thinks like 'Healthcare for Everyone' (though maybe not socialized entirely) and better retirement comp. are really good ideas and should be universally applied (much as we now know that 'central economic planning soviet style' is a bad idea).

But 2/3's to the State is just a gigantic amount.

Even a small adjustment such as '15% must go towards your Healthcare Insurance' and then let people pick plans, or, 10% must go to a 'Retirement Savings Plan' (of which some of it cannot be withdrawn until 65 and some of it pooled) might even be beneficial.

I think that would start to create some social nudging functions (i.e. payment for Healthcare) while being a bit more fair (i.e. service quality sometimes proportional to money put in).

And maybe the 66% kicks in, but at some much, much higher rate, like over 1M in income.

Finally, we don't seem to account for just 'organizational intelligence' which I think is the biggest difference.

When I see the lunches Swedish kids get I don't think 'they are rich' I think 'they are smart'.

Lunches, esp. mostly vegetables do not have to be expensive, I think the whole 'burgers and tater tots' you see in USA is just stupid, lazy thinking.

Just being a bit creative with the menu, a bit conscientious with the process, and esp. having children help quite a bit would help. Any school kid can do 'something' and past age 8 they can wash veggies, help clean up, sweep. They do this in Japan for a lot of things, why can't we? I suggest children can even learn to prepare certain kids of veggies responsibly.

Since a lot of education is kind of just 'daycare' why not give them some responsibilities as well? I mean, it's like a 'win win'.

The remaining meal functions can be done by a staff.

We can't avoid inherent costs in things but I suggest there is enormous upside in being intelligent about things in 'whatever' systems: Drugs, Incarceration etc..

My minimal exposure to Swedish startups is that they have way better communications - they present their concepts using language, visuals, way ahead of others. This despite Swedish formal education system flailing a little bit behind others (that's a complicated thing). p All of that said I 100% agree that 'safety net' will improve the likelihood of participation 'early stage' startups, not sure what it means beyond that stage.

Re: Swedish tech startups and scaleups

#99

Earlier quoted context omitted.

You can't add 55+25 like that; VAT is 25 % of the 45 % left over. So maximum total marginal tax rate is 66.25 %

It's still uncompromisingly brutal in the minds of most people. The 'Swede' I know best (Doctor) left for that reason. The argument most often used is 'But I Get Good Services' - which I'm suspicious of because 1) well, you could just keep the money and spend on the services you want, instead of the services the state chooses for you and 2) there's incredible efficiency in private institutions. I don't see any govern…

> I think that would start to create some social nudging functions (i.e. payment for Healthcare) while being a bit more fair (i.e. service quality sometimes proportional to money put in).

An interesting definition of “fair” - in Sweden the principle is equal health care prioritized according to who needs or benefits most from the care, not how much you pay. If you see it from that point of view, tax is not a transaction where you pay for the services you receive. You pay for the society you receive, which includes people in general being more healthy, not just yourself.

Re: Swedish tech startups and scaleups

#100
post #67
post #55

Earlier quoted context omitted.

You have a point – however, do you know what SWEs in the big US cities earn theses days, working for “FAANG”? (Or Stripe, Square, etc.) It’s not very uncommon to have a yearly compensation of 500-600k or more (USD). In Sweden, very very few SWEs earn more than 80k/year.

I live in Sweden and most SWEs I know earn 6000usd or 72k/year after only 5 years. Earning above 100k is not uncommon.

“Earning above 100k is not uncommon.”

OK, I believe that. Still a bit from a really good US salary though.

Did you meet many SWEs that had a total compensation of >5 MM SEK/year?

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