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Is this the end of social networking?

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101–110 of 503 posts

Re: Is this the end of social networking?

#102

TikTok is winning because it is video first. The more immersive the media, the more profitable the ads. Facebook is having trouble pivoting it's products to video. Facebook is betting big that the next more-immersive medium after video will be VR. That's basically the whole story. Notice I didn't use the word "algorithm" or "social"? These takes are tired and naive, TikTok isn't addictive in any operationally useful…

YouTube is video first. I think TikTok is winning because their objective algorithm optimizes for a different outcome. Facebook and YouTube optimize for time spent on the site. Youtube famously cut ad revenue for content that is watched for fewer than 10 minutes. They both make decisions based on what will increase time spent on the site, thinking that's the best way to sell ads. TikTok optimizes for content that peo…

Facebook does not optimize directly for time spent, it's too hard. I know because I worked on these algorithms. Time spent is a metric Facebook monitors and works to increase over time, but basically no work is done to increase time spent directly. Facebook also tries to give more reach to content that people like. There are whole teams of people that work on that, they are just less good at it than TT.

Tiktok optimizes for similar metrics. There's no difference there. The main difference is that they are more focused and have been doing short form video from the ground up.

Re: Is this the end of social networking?

#103
post #31
post #27

Earlier quoted context omitted.

I think it might just be that that’s not needed anymore. The social networks of the past were useful as a way to keep in touch with people. MySpace, early Facebook, and the countless others from back then. Now everyone’s online 24/7, and accessible on multiple services all at the same time, all the time. You don’t need social networks to keep in touch with anyone anymore, their original raison d'être is gone. What’s…

> People want their bubbles. We’re all here on HN for that exact purpose. 100% disagree. I'm here to find ideas I disagree with and tell people how they're wrong. I'm not looking for an agreeable experience here. I'm also here to learn about new tech.

You want an audience for your disagreements and maybe to cause a rise in people (trolling). But that's not fun for the audience which is why a lot of communities become insular bubbles to keep the annoyers away.

Re: Is this the end of social networking?

#104
post #68

Earlier quoted context omitted.

Some people are moving back to anonymous communication with limited audiences. Twitter is anonymous, but 100% public. There is no way to limit your audience to a smaller group. FB is not anonymous and mostly public. Private groups do exist, but you still mostly need to have an actual name on your account. TikTok & Snapchat are mostly for people who show their faces, not anonymous. WhatsApp shows everyone everyone's p…

Aside from locking your account so that only followers can see your tweets, I’ve been offered the option to restrict the audience of tweets on twitter (although I’m not sure if that was a transient experiment or if I’ve blocked my noticing the offer of the option or if I’ve asked it to stop asking).

That’s Twitter Circle:

https://help.twitter.com/en/using-twitter/twitter-circle

Re: Is this the end of social networking?

#105
post #39

Earlier quoted context omitted.

So what you're saying is ...? :) I have often wondered if we can turn gamification on its head, so we can optimize for engaging discussion instead of outrage? There's a lot less money in that, so it'll get way less attention, but I wonder if it's doable? Of course you're still playing in a game theoretic landscape, so it'll be taken advantage of for sure, but it might still be better than this local minima we're in.…

I think authentic and engaging discussion requires a small audience. I'm reminded of an essay "Do things that don't scale"

Why is a small audience a requirement?

Re: Is this the end of social networking?

#106
I agree with the conclusions, they will definitely be switching to a more addictive model. But it seemed like there is an implication that the previous model was not 'addictive'. Once Facebook figured out how much mentions were driving engagement, they added lots of features to try to drive people towards mentioning their friends in order to send push notifications. Leading to a sort of "addicted to your friend group" situation.

I get that tik tok definitely creates another paradigm shift, likely for the worse, but it's not like social networking is not without issues ina very similar capacity.

Re: Is this the end of social networking?

#107
Unpopular opinion: So it turns out that while bringing the world closer together is a nice long-term goal, the world isn't ready to be crammed into one giant bull-pen, which was more Facebook's style.

Their utter inability to come up with consistent standards for policing their walled garden, upon having their hand forced to need to try, indicates that maybe that's not a good goal in the first place. Maybe it's okay if not everyone's on your social media engine.

Re: Is this the end of social networking?

#108
I think everyone is wrong. We still need something like facebook to keep track of people we meet, and friends. In the west, to my knowledge, facebook is still big, along with whatsapp and instagram, to keep track of friends.

Tiktok is more like youtube. It’s a content platform first. Maybe the new generation uses tiktok to keep in touch, or maybe they use something I haven’t heard of, but social networks are bigger than ever.

I think the future of social networks is still not clear though: VR? Wechat-like app? Something else?

Re: Is this the end of social networking?

#109
post #34

Earlier quoted context omitted.

Bubbles don't need to be harmful. HN is a bubble. There are ideas that are not allowed here. There are other ideas that are explicitly promoted. This is the value proposition of HN. You are free to go elsewhere to get other perspectives or interactions. This is as it should be.

> There are ideas that are not allowed here. It would be more accurate to say that some ideas require more work here. The reasons why are open to debate.

There are definitely ideas that are not allowed here.

Re: Is this the end of social networking?

#110

> [TikTok]'s addiction-based advertising machine is probably close to the theoretical maximum of how many advertisements one can pour down somebody’s throat. Well put. It's interesting that we pivoted in my adult lifetime from: 1. Myspace's emphasis on sharing things on your own webpage, essentially a hosted blog 2. Facebook's evolution from "hosted blog" to "friend update aggregator" to "chat client" to "friend upda…

At least Tiktok doesn't force me to watch their stupid ads like YouTube does. I am too lazy to install adbockers on my mobile and tablet. But the force-watching of Youtube ads is one of the worst ideas in advertising.
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