The other key point the sales people tend to leave out is pricing. The average person and especially business won’t care about cryptocurrency unless it’s a better deal. Historically the pitch has been “pay higher fees, wait longer, take on all of the fraud risks yourself”. Lightning addresses transaction speed, and might partially address cost but conversion into real money is still a big factor, especially given Bitcoin’s volatility, and it doesn’t help with fraud much at all.
It’s unclear when that starts to look like a good deal to anyone who isn’t a speculator trying to drum up demand for their random numbers. If I’m a small business owner, my rent, wages, supplies, taxes, etc. all need local currency and there are statistically no potential customers who don’t buy from me now but will if I accept Bitcoin. The prospect of avoiding credit card fees is appealing but only if it’s actually cheaper – Square Cash exists and is way more widespread but that’s a marginal incremental improvement, not something transformative, and if someone did start seriously chipping away the most likely outcome is that Visa would take a point off of their rate and nothing else would change.
Now, companies like Western Union and PayPal are certainly exploitative so I’d like to see them face a serious threat but again it seems like the most likely outcome is that they lower rates slightly if a cryptocurrency alternative starts taking any real fraction of their business. Maybe they’re staid dinosaurs and can’t react in time - good riddance! - but knocking a couple points off of the cost of a service most people don’t use isn’t going to transform the global economy or even support the current costs of the Bitcoin network.