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Why Is the Web So Monotonous? Google

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Re: Why Is the Web So Monotonous? Google

#261

Earlier quoted context omitted.

I wouldn't buy the tickets sight unseen, but I would trust you that it's actually a real place, actually in Croatia, and not being conflated with similar-sounding places. Humans, unless they're disturbed or malicious, tend not to hallucinate things out of whole cloth.

So... we’ve got ML models to the point of being able to hallucinate?

Yup: prompt a large language model to tell you about itself and it will sometimes weave weird tales. For example, I just had the following interaction with GTP2large[0]:

Me: What is your name? Model: I'm Mark A. Dreyer, and I'm with the Federal Communications Commission (FCC)

Obviously, it's not actually a guy named Mark A. Dreyer and, as far as I can tell, there is no Mark. A. Dreyer in a prominent role at the FCC. That, as far as I'm concerned, is essentially a hallucination.

If you think about how they work, this isn't totally surprising. The model has been programmed to take the input, turn it into a series of tokens, and then produce another series of tokens that are especially likely to follow the input ones. That's it.

To the extent that this corresponds to reality, it's only because reality is overrepresented in the training data, and so token sequences corresponding to reality are often more likely under its model. This also explains how it goes off the rails: Mark is a very common name (in the top 25 for men for decades) and once you generate a stereotypical middle-aged white guy name, it's not a huge leap to him being a bureaucrat, etc. I forgot to delete the huggingface boilerplate, which talks about advances in technology (etc), which probably sent it down the FCC route too.

Re: Why Is the Web So Monotonous? Google

#262

Earlier quoted context omitted.

Yet Google encourages this type of search, where Google operates as some sort of oracle. What seems like an endless army of Google proponents (perhaps they are simply "status quo" proponents) discourage anyone from even attempting to think about how the web could be organised without the need for a Google. In a library, I can do searches restricted to certain subject areas. I might only be searching certain databases…

Trademarks are incredibly easy and cheap to get. Spammers already pay for domains and servers. Adding the cost of a trademark doesn't make things much more difficult I'm afraid. Also which country's trademark office would be the gate keeper? There's one in every country. I assume you mean the USA trademark database in this case, but that only covers US trademarks.

"Trademarks are incredibly easy and cheap to get. Spammers already pay for domains and servers. Adding the cost of a trademark doesn't make things much more difficult I'm afraid."

This is irrelevant to the purpose of the "prototype web". It is a different problem. The purpose of the prototype web is not "to make things much more difficult" for "spammers". Its purpose is to _separate_ the commercial web from the non-commercial web and to _categorise_ the commercial web in a way that makes web search easier.

Given that trademarks are allegedly "easy and cheap to get", akrymski could share with us how many he has registered. Surely it would be equal to the number of domain names he has registered since the UDRP favours trademarks registrants and trademark holders have the additional option of using the ACPA. It would make sense to have an "easy and cheap" trademark for each domain name, registered in every class in every territory.^1 How much would that cost.

1. Because domain names have no such limitations.

"Also which country's trademark office would be the gate keeper? There's one in every country. I assume you mean the USA trademark database in this case, but that only covers US trademarks."

It depends on the ISO-3166-1 country code TLD. If the country code is US then the USPTO would be the applicable office.

Re: Why Is the Web So Monotonous? Google

#263

Earlier quoted context omitted.

So... we’ve got ML models to the point of being able to hallucinate?

Yup: prompt a large language model to tell you about itself and it will sometimes weave weird tales. For example, I just had the following interaction with GTP2large[0]: Me: What is your name? Model: I'm Mark A. Dreyer, and I'm with the Federal Communications Commission (FCC) Obviously, it's not actually a guy named Mark A. Dreyer and, as far as I can tell, there is no Mark. A. Dreyer in a prominent role at the FCC.…

That’s totally wild. The visual ML output is very obviously like tripping. But what you’re describing is very similar to how someone once described being high on acid to me, where no sentence could be completed without it turning into another and another and another until it was all just gibberish. It’s an interesting feat to be at this stage simply though back propagating neural nets, but there’s a huge gulf between where we are and creating __understanding__ (he said, trying to sound smart)

Re: Why Is the Web So Monotonous? Google

#264

The author seems to only have a superfluous understanding of SEO. Yes, keywords matter, as well as inbound and outbound links, but, these days Google is also quite sophisticated about surfacing results that meet the criteria for Good Page Experience and pass the Core Web Vitals. That means responsive web sites, with highly optimized images, font delivery, minimal on-load jitter that load super fast, even on old mobil…

True but by Google own posts about initiatives like Core Web Vital and mobile first these are used as tie-breaking factors not as ranking factors. If you have 2 pages that are judged to have equally relevant content per all of Google’s other content ranking, the one with faster core web vitals will appear first. Pages with amazing Core Web Vitals, but poor content ranking, are not ranking more highly than relevant pa…

I do work in this area and my observation is that they're used as a lot more than tie-breaking factors. Yes, you can't have an empty page / filled with spam, I never said that you could.
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