I'm totally with the author - what he calls 'insight porn', I think of as 'grind porn' - as underneath the 'insights', I believe what the genre is really selling is the paradigm that
you're not achieving enough, and you need to work harder, and because there are only so many hours in the day, you need to work smarter too, and to do that you need our insights to help you be much more efficient.So I'd take it a step further - not just avoid insight-/grind-porn, and grind-adjacent-porn too.
By this, I mean the equally large industry around life optimisation - and consider it adjacent because of course you need to optimise your health, wellbeing, sleep, weight, muscle volume, whatever, to be a fully productive human and achieve the heights that are expected of you.
Take (possibly) the Daddy of the all: Tim Ferriss' blog/podcast. I believe it's basically well-meaning, but holy hell if you wanted to learn from and apply the life optimisations of all of his guests, you'd almost need to make it a full-time activity. (I guess that's why some of them --Peter Attia, for example-- are really appearing on the podcast to advertise their business, which [if you're rich enough] will take most of the hard work out of figuring everything for yourself.) And of course, don't get me started on trying to follow any of the advice while living in the Europe, without easy access to many of the items recommended.
And some of this slips out of the recrational space into the professional, too. A while back, I became aware of a professional/life coaching business[0] which was more holistic than the usual behaviourally-focussed professional coaches I'd experienced. Lots of well-meaning advice... until it hit me: maybe if I need to employ all of the little lifestyle marginal gains --green tea, optimised sleep, optimised diet, exercise-- just to cope with my f*cking job, the toxic demands of job itself is the problem?
Is it possible we've gone too far towards accepting and adapting to the grind... and maybe it's time to wind it back a little?
[0] https://tignum.com/