You have $200. How do you drive mobile app installs?

#1

Post by gilbax » Mon, Nov 14, 2011, 9:14 PM UTC

You have $200. You can spend it on whatever you want. How would you drive mobile app installs most effectively?

Re: You have $200. How do you drive mobile app installs?

#2

Post by adziki » Mon, Nov 14, 2011, 9:45 PM UTC

Good question, my company released a pretty specific app into the big 3 earlier this year, and have seen a whopping 10 installs. Granted, it's a pretty niche app (leadership development for corporate ethics), but I have been wondering the best way to really market this to the casual market-goer who might also fit this niche.

Re: You have $200. How do you drive mobile app installs?

#3

Post by mzuvella » Mon, Nov 14, 2011, 10:36 PM UTC

Direct CPI buying is the route I would go.

Re: You have $200. How do you drive mobile app installs?

#4

Post by [deleted] » Mon, Nov 14, 2011, 10:53 PM UTC

[deleted]

Re: You have $200. How do you drive mobile app installs?

#5

Post by [deleted] » Mon, Nov 14, 2011, 10:53 PM UTC

[deleted]

Re: You have $200. How do you drive mobile app installs?

#6

Post by kmcgrath » Mon, Nov 14, 2011, 11:33 PM UTC

mzuvella wrote: post #3

Direct CPI buying is the route I would go.

Agreed.

Re: You have $200. How do you drive mobile app installs?

#7

Post by danielamitay » Tue, Nov 15, 2011, 2:32 AM UTC

(iOS Dev) What is your revenue model? Ads? Price? DLC? It makes a difference. As well as the market.

In general though, I have found that the best use of your time and money is making a good demonstration video on YouTube (which improves all of your future posts/messages you distribute anywhere), and a PRMac release ($20).

I'm not endorsing PRMac, but I have had great success with it, and in the long run it helps your search rankings.

Re: You have $200. How do you drive mobile app installs?

#8

Post by teyc » Tue, Nov 15, 2011, 4:26 AM UTC

adziki wrote: post #2

Good question, my company released a pretty specific app into the big 3 earlier this year, and have seen a whopping 10 installs. Granted, it's a pretty niche app (leadership development for corporate ethics), but I have been wondering the best way to really market this to the casual market-goer who might also fit this niche.

> it's a pretty niche app (leadership > development for corporate ethics),

You are probably better off exploring other online channels and driving them to your market page.

Re: You have $200. How do you drive mobile app installs?

#9

Post by adziki » Tue, Nov 15, 2011, 5:07 AM UTC

teyc wrote: post #8

adziki wrote: post #2

Good question, my company released a pretty specific app into the big 3 earlier this year, and have seen a whopping 10 installs. Granted, it's a pretty niche app (leadership development for corporate ethics), but I have been wondering the best way to really market this to the casual market-goer who might also fit this niche.

> it's a pretty niche app (leadership > development for corporate ethics), You are probably better off exploring other online channels and driving them to your market page.

cool thanks for the tip