I consume a lot of YouTube content. I have also been a full time content creator for the past decade (so I consider myself a dinosaur in social media land). I have noticed significantly less interesting content on YouTube over the past 2 years, but I attribute most of it to a lack of small creators on the platform now. It takes a ton of time and effort to even make a good 10 minute video. This is a big time commitmen…
Does it?! I know some creators (MKBHD) obsess over cinematic videos and insanely expensive equipment to film in 8K and whatever ... but I kinda don't care and I think most people don't. I'm certainly among the millions of people who enjoy penguinz0's shittily produced one-take rants about as much.
I don't disagree that making a good video depending on the subject takes a lot of planning, writing, setup, multiple takes and editing - but that's not new.
In fact it seems like smaller creators are still very much around - they're just drowned out by the bigger ones being heavily promoted.