Paying off Chess streamers is pretty much the only way Chess.com can keep people using their site. Their product is simply inferior in every way, except for their library of master lessons, and all these GMs exclusively streaming through Chess.com. I figure all this spending on sponsorship and GM content is why the rest of their site is so inferior to Lichess. Lichess can spend all their time perfecting the platform,…
That's just not true. I've been using both for a long time and chess.com has more intuitive UI. I frequently find myself exporting my games from lichess into chess.com simply because the latter offers superior game analysis experience.