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I used DALL·E 2 to generate a logo

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Re: I used DALL·E 2 to generate a logo

#291

Post by tippytippytango »

monkeynotes wrote: post #169

When AI reaches the point where we can talk to a system like DALL.E in real time and work with it to solve a problem, it's game over. Art will become a commodity. Human art and ai art will be indistinguishable, "artists" will become as common as "photographers" since the inception of digital photography and social media. Movie and TV scripts will be iterative with a creative director and AI working together. Animatio…

We have to keep in mind this was trained on art. Artists are people that sample the probability distribution of human experience and record it somehow. An AI trained on that art is a snapshot of the human experience. Without artists continually feeding the model we will collectively get bored of its output very quickly as it gets out of date and our human experience moves forward. It will be a useful tool as an augment to human technique. But, we will still need a lot of artists feeding the model on a continuous basis. If anything it may increase the demand for artists.

Re: I used DALL·E 2 to generate a logo

#292

Post by odessacubbage »

cheschire wrote: post #200
deebosong wrote: post #144

Earlier quoted context omitted.

Not trying to be a luddite and/or vehemently defend the noble profession of nuanced graphic design, BUT... Those iterations suck. I'm not worried for my colleagues and I. That being said! Many, MANY clients have questionable taste, and I can, indeed, see many who aren't sensitive to visuals to be more than happy with these Dall-E turd octopus logo iterations. Most people don't know and don't care what makes good grap…

I think a tool like this might be good to help clients get through a few ideation phases on their own prior to showing up to the first discussion with branding / graphics / design professionals. At least it might get them closer to understanding the impossibility of their 7 perpendicular red lines requirement.

i am going to be extremely butthurt if clients start showing up and asking me to finish an ai's homework for them.

Re: I used DALL·E 2 to generate a logo

#294

Post by klabb3 »

archagon wrote: post #270
deebosong wrote: post #144

Earlier quoted context omitted.

Not trying to be a luddite and/or vehemently defend the noble profession of nuanced graphic design, BUT... Those iterations suck. I'm not worried for my colleagues and I. That being said! Many, MANY clients have questionable taste, and I can, indeed, see many who aren't sensitive to visuals to be more than happy with these Dall-E turd octopus logo iterations. Most people don't know and don't care what makes good grap…

Unless the tech learns to reason, it will never be able to do anything other than recombine and remix prior art. (Which is maybe what many designers already do, but it won’t ever spit out a Paul Rand logo.)

Honestly logos are currently a very low entropy art form, much lower than graphic design which is already quite low compared to many forms of art (obviously my subjective opinion, but I'd like to think I have strong reasons). If anything, I think logo design is one of the first things ai can achieve human parity on. Obviously the style in this post was unorthodox for a logo, so I wouldn't even rule DALL-E out, with the right prompt engineering.

However, once you reach a certain budget, it's much more involved to *choose* a logo that "fits" how the company wants to present itself, than it is to generate candidate logos of sufficient quality. I can assure you that the "many-chefs problem" for a high budget design project is very real, and the major cost driver. You have a mix of "design by committee", internal politics, what designers wants on their portfolios, etc etc.

Re: I used DALL·E 2 to generate a logo

#295

Post by trention »

monkeynotes wrote: post #248
mkaic wrote: post #223

Earlier quoted context omitted.

Wholeheartedly agree. What's more, it seems to me like there's a large segment of the art industry that's very much in denial right now about this transition. You see stuff like "the human touch can't be replicated" or "but the algorithm will never [thing xyz] like a human", and then when it does do thing xyz like a human, the goalposts just get moved again. A lot of my wonderful art friends are in this kind of denia…

Eventually art for the people will become art for the individual. Our AI partner (I assume we will all have one) will serve up an entirely curated world. Art will be generated on the spot, just for you. Entertainment, just for you. Imagine having a TV show no one else ever sees because it was synthesized from your likes, experiences, interests, just for you, on demand. This will of course start with AI writing short…

This reads like a religious pamphlet and not an actual argument.

Re: I used DALL·E 2 to generate a logo

#296

Post by xsmasher »

marcodiego wrote: post #69

If you needed to play so much with words, then it will eventually become a specialized task killing any benefit of having the AI doing the work for you since we eventually we will need to resort to specialists to use the AI to get the result we expect. On the bright side the result may be better, it may be easier to become and "AI usage specialist" than specializing in many different areas, the result may include man…

> If you needed to play so much with words, then it will eventually become a specialized task killing any benefit of having the AI doing the work for you since we eventually we will need to resort to specialists to use the AI to get the result we expect.

This matches my view of the idea that AI will replace programmers. My value isn't in the typing and the syntax, it's in my ability to turn a spec into an internally consistent design by resolving conflicting instructions and clarifying edge cases; and sometimes in knowing what the user wants when they are unable to express it themselves.

Even if AI winds up writing all of the code, someone with the programmer mindset still needs to define the problem in a concrete manner. They'll always have a job as a "machine-talker."

Re: I used DALL·E 2 to generate a logo

#297

Post by wingerlang »

moffkalast wrote: post #240
joshstrange wrote: post #227

Earlier quoted context omitted.

Yeah, my first thought was "Ok, but you are going to need to involve a graphical artist to actually really make use of that logo". Like you probably want a vector version and you definitely need simplified versions for smaller sizes but then I stopped and realized how amazing this actually is. It "saved" (I know, it cost $30 but that's a steal for something like this) all the time and money you would have paid for it…

Honestly though the hard part is the actual design which is already done here. Learning to vectorize a raster is something that can be done in a weekend with Inkscape, there's no reason to involve an actual graphics designer with this anymore.

> Learning to vectorize a raster is something that can be done in a weekend with Inkscape, there's no reason to involve an actual graphics designer with this anymore.

If you lined up 100 resulting images, 99 from weekend beginners and 1 from an actual artist. I guarantee you that you would pick out the artist every time.

It might be simple to trace over an image but you are probably better getting an artist to spend 2 hours on it, it will most likely look better than 2 weeks of tracing.

Re: I used DALL·E 2 to generate a logo

#298

Post by Double_a_92 »

viraptor wrote: post #268
deebosong wrote: post #144

Earlier quoted context omitted.

Not trying to be a luddite and/or vehemently defend the noble profession of nuanced graphic design, BUT... Those iterations suck. I'm not worried for my colleagues and I. That being said! Many, MANY clients have questionable taste, and I can, indeed, see many who aren't sensitive to visuals to be more than happy with these Dall-E turd octopus logo iterations. Most people don't know and don't care what makes good grap…

I feel like you look at this too much as a creator rather than the customer. The logo may be not optimal for every medium, not have a great palette, not have the feel you would give it... But the author is happy with the result, so who are we to say it's bad/good? Paraphrasing @mipsytipsy "colour harmony doesn't matter if the user isn't happy". (yes, I get the nuance where it's part of the designers job to explain wh…

Why is the creator the only one that needs to be happy? I assume they created that project to be used by others and to possibly monetize it. That sounds more like the users / clients are the ones that are supposed to like it...

I never understood this logic, where the creator of something does something seemingly stupid and people are like "Well, don't use their project then if you don't like it". Instead of constructively calling the problem out, so the creator can try to make it better.

If my logo sucked, I'd like people to please tell me...

Re: I used DALL·E 2 to generate a logo

#300

Post by Double_a_92 »

monkeynotes wrote: post #248
mkaic wrote: post #223

Earlier quoted context omitted.

Wholeheartedly agree. What's more, it seems to me like there's a large segment of the art industry that's very much in denial right now about this transition. You see stuff like "the human touch can't be replicated" or "but the algorithm will never [thing xyz] like a human", and then when it does do thing xyz like a human, the goalposts just get moved again. A lot of my wonderful art friends are in this kind of denia…

Eventually art for the people will become art for the individual. Our AI partner (I assume we will all have one) will serve up an entirely curated world. Art will be generated on the spot, just for you. Entertainment, just for you. Imagine having a TV show no one else ever sees because it was synthesized from your likes, experiences, interests, just for you, on demand. This will of course start with AI writing short…

> Already AI is being used for comic book backgrounds. It's just a matter of time before all of this becomes commonplace.

That doesn't mean that it will make artists obsolete. It will give them more time to e.g. actually think about what kind of background would fit there best. It's a tool, not a replacement.

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