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I used DALL·E 2 to generate a logo

jacobmartins.com

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Re: I used DALL·E 2 to generate a logo

#61

Earlier quoted context omitted.

I beg to disagree. I think it makes much more sense for simple illustrations for articles, presentations and books ("pencil sketch" style). For logos, especially since you'd usually want simpler shapes, less detail, with a lot of readability, I'd go pay an artist if it was for a company I was building.

I don't imagine the image quality will stay at this level for long. It'll likely improve dramatically over the coming months/years.

For logos you want specifically a design that will work well in black and white, and you want assets that are vector art. At the point that AIs can produce that it's worth revisiting for logos, but I'd bet that's probably more on a "many years from now" schedule.

Re: I used DALL·E 2 to generate a logo

#63
post #40

1. “ghidra dragon, logo, digital art, drawing, in a dark circle as the background, logo, digital art, drawing, in a dark circle as the background” [1] https://labs.openai.com/s/x2UP0MEmj2qNnKWTbko8rrso 2. “cute baby dragon, logo, digital art, in a dark circle as the background” [2] https://labs.openai.com/s/JmOXAqjpR2ctmraDxEkB7twF Thanks for this post, it helped me tailor my own search queries. Because of your post,…

The first one looks like every deviant art user's profile picture

Re: I used DALL·E 2 to generate a logo

#64
post #60
post #59

With all respect possible, you generated something that a professional will create for 20 minutes on a napkin (in the context of logo idea). Maybe your perception of "logo" needs more reference points. For example, this gallery of classics in Brand Identity will be a good starting point(use the triangles on top to navigate): https://www.joefino.com/logos_html/L01_Xpand.html There is no doubt in my mind that the next…

You could of also paid a human to carry your comment all the way over to me so I could read it and reply like I am doing so now.

What an intelligent and educating response. My comment may come as salty, but if you make an effort to visit the linked gallery, maybe you will have more "fresh perspective":)

Re: I used DALL·E 2 to generate a logo

#65
post #2

Hey, author here, happy to answer any questions! The logo was created for OctoSQL[0] and in the article you can find a lot of sample phrase-image combinations, as it describes the whole path (generation, variation, editing) I went down. Let me know what you think! And btw. if you get access take a look at [1] before you start using it. A ton of useful bits and pieces for your phrases. TLDR: DALL·E 2 is really cool, t…

How much did the credits for all this image generation cost you? edit: found it in the article: "From a monetary perspective, I’ve spent 30 bucks for the whole thing (in the end I was generating 2-3 edits/variations per minute). In other words, not too much."

I've spent $30 for my own DALL-E 2 experiments, and that's with the bonus credits they gave for early adopters.

It gets expensive fast.

Re: I used DALL·E 2 to generate a logo

#66
post #29

That was quite remarkable. Thanks for doing that. I've always been fascinated by how artists abstract the core notion of an image. It's stunning to see a computer do that.

Glad you liked it! It was definitely lots of fun (both the original process, as well as describing it). And indeed, seeing what Dalle will draw when telling it to visualize stuff like "data streams" was very interesting.

It reminds be a bit of working as a director in a theater. You tell the actors what you want, and it's never just a "line reading". That's sort of the equivalent of just drawing it yourself, because you can't -- not just that you lack the expertise, but that you need them to do their thing with their body, and it has to be done their way or it looks fake.

So you end up using language that's sort of reminiscent of that, creating an emotional picture. It usually takes multiple passes to transfer the whole idea from your head to theirs.

I'm told that animation directors end up doing exactly the same thing. A digital model really can do what human actors can't. You could say "make that eyebrow curve 10% more" to an an animator. But it won't work unless you tell them why and what it means.

Re: I used DALL·E 2 to generate a logo

#67
post #35

Not having a vector logo limits the places in which the same logo can be used.

Incidentially you can ask DALL-E 2 for "vector art" and it'll comply, with good enough separation that it can be traced with something like Inkscape into true vectors.

You can also ask for "black and white vector art" to limit the color palette.

Re: I used DALL·E 2 to generate a logo

#69
If you needed to play so much with words, then it will eventually become a specialized task killing any benefit of having the AI doing the work for you since we eventually we will need to resort to specialists to use the AI to get the result we expect.

On the bright side the result may be better, it may be easier to become and "AI usage specialist" than specializing in many different areas, the result may include many intermediate results that a specialist would find too much work to do and, with a bit a patience (like in the presented case), the task can still be done without the need of an "AI usage specialist".

Currently, I think the problem is an UI one. There should be an option to allow the user to do something like: "from the last drawing, just add this..." or "in the last drawing, change the color/size/style of this and that...". This would be probably enough to achieve what the author wanted in a much smaller number of iterations.

There is also on more thing: the costumer doesn't know exactly what he/she wants from the beginning. So, it is normal to have a few iterations until something pleasing is achieved.

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