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I used DALL·E 2 to generate a logo

jacobmartins.com

31–40 of 386 posts

Re: I used DALL·E 2 to generate a logo

#31
post #9

It's a good start, but it's more of an illustration than a logo to be honest. It should work as a single color (white, black), at small scale and in combination with your product name.

Yes, the main usecase for DALL-E is probably for illustrations next to a story/blog. Logos are much harder to get right, and unsurprisingly DALL-E is not up to the task (yet).

Re: I used DALL·E 2 to generate a logo

#32
post #2

Hey, author here, happy to answer any questions! The logo was created for OctoSQL[0] and in the article you can find a lot of sample phrase-image combinations, as it describes the whole path (generation, variation, editing) I went down. Let me know what you think! And btw. if you get access take a look at [1] before you start using it. A ton of useful bits and pieces for your phrases. TLDR: DALL·E 2 is really cool, t…

[deleted]

Re: I used DALL·E 2 to generate a logo

#34
post #29

That was quite remarkable. Thanks for doing that. I've always been fascinated by how artists abstract the core notion of an image. It's stunning to see a computer do that.

Glad you liked it! It was definitely lots of fun (both the original process, as well as describing it).

And indeed, seeing what Dalle will draw when telling it to visualize stuff like "data streams" was very interesting.

Re: I used DALL·E 2 to generate a logo

#36
post #10

With DALLE 2, I’ll pretty much never hire a graphic designer again to make any kind of logo. Good riddance, I’m sick and tired of their pretentious justifications for charging upwards of $500-$1k or more for simple logo designs.

I beg to disagree. I think it makes much more sense for simple illustrations for articles, presentations and books ("pencil sketch" style). For logos, especially since you'd usually want simpler shapes, less detail, with a lot of readability, I'd go pay an artist if it was for a company I was building.

I don't imagine the image quality will stay at this level for long. It'll likely improve dramatically over the coming months/years.

Re: I used DALL·E 2 to generate a logo

#37
post #5

This might not be a popular opinion, but I think all the work OP put in here is probably worth more than 50-100 bucks (which is the price of a logo on something like Fiverr). And to make things worse, the logo itself still needs to be cleaned up[1] as it's way too blurry to be seriously used as an app icon, etc. [1] https://raw.githubusercontent.com/cube2222/octosql/main/imag...

> worth more than 50-100 bucks

Maybe in the US but not worldwide.

Re: I used DALL·E 2 to generate a logo

#38
post #5

This might not be a popular opinion, but I think all the work OP put in here is probably worth more than 50-100 bucks (which is the price of a logo on something like Fiverr). And to make things worse, the logo itself still needs to be cleaned up[1] as it's way too blurry to be seriously used as an app icon, etc. [1] https://raw.githubusercontent.com/cube2222/octosql/main/imag...

> needs to be cleaned up[1] as it's way too blurry to be seriously used as an app icon

Seems to have been blurred after the fact. The version linked in the article before cropping looked fairly sharp: https://jacobmartins.com/images/dalle2/DALL%C2%B7E%202022-08...

Plus even that uncropped one is already jpeg'd, whereas DALL-E 2 downloads are pngs, so there should be an even sharper version.

Re: I used DALL·E 2 to generate a logo

#39
post #27
post #7

Earlier quoted context omitted.

> Is there any consensus on an eventual copyright of such works? https://www.smithsonianmag.com/smart-news/us-copyright-offic...

So, if a nascent company chooses to go down this same path of generating (or maybe _seeding_) their logo design with AI, have they essentially given up any ability to protect that logo going forward?

Logo's are generally protected by trademark rather than copyright. I don't think anything prevents you from using a generated logo with trademark. For example you could have a trademark on an orange square, even though you could never copyright it. In the same way a trademark could protect your product name even if it is a single English common noun, as long as it is distinctive in use within your trademark scope.

Re: I used DALL·E 2 to generate a logo

#40
1. “ghidra dragon, logo, digital art, drawing, in a dark circle as the background, logo, digital art, drawing, in a dark circle as the background”

[1] https://labs.openai.com/s/x2UP0MEmj2qNnKWTbko8rrso

2. “cute baby dragon, logo, digital art, in a dark circle as the background”

[2] https://labs.openai.com/s/JmOXAqjpR2ctmraDxEkB7twF

Thanks for this post, it helped me tailor my own search queries. Because of your post, I was able to discover a whole new realm to DALLE-2. For some reason, repeating the same query parameter at the end yields some rather interesting results.

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