Live data from Hacker News

Ask HN: Do newsletters work? Why do websites push them so much?

news.ycombinator.com

11–20 of 174 posts

Re: Ask HN: Do newsletters work? Why do websites push them so much?

#11
I am sure they work because Substack's whole business model relies on it. More importantly, a lot of bloggers/writers have been moving to substack because of this very reason.

Substack lets your readers easily subscribe to your paid/free newsletter and deliver new publications to their email which is expensive to run/maintain on your own(think of wordpress blog + mailchimp costs).

Re: Ask HN: Do newsletters work? Why do websites push them so much?

#14
post #3

Yes, they work and people do actually check their emails. Even if you have a 20-30% click rate, that's 30% of people that may read your headline, click through to your blog post, product announcement, etc. If you're smart about your strategy (don't spam, think twice about when to send a mail, lead with interesting content, visually appealing), a mailing list can be a huge asset to any business. People tend to not wan…

Your example click rate is about an order of magnitude higher than the average.

Re: Ask HN: Do newsletters work? Why do websites push them so much?

#15

I am sure they work because Substack's whole business model relies on it. More importantly, a lot of bloggers/writers have been moving to substack because of this very reason. Substack lets your readers easily subscribe to your paid/free newsletter and deliver new publications to their email which is expensive to run/maintain on your own(think of wordpress blog + mailchimp costs).

>I am sure they work because Substack's whole business model relies on it.

Is Substack profitable? Because it's easy to meddle hype/popularity with having a business model that makes sense. So I'm questioning how sure one can be about it just yet.

Re: Ask HN: Do newsletters work? Why do websites push them so much?

#16
I read newsletters fairly regularly and I go search for them too sometimes.

While I appreciate using RSS to get a taste of the spectrum of current events, newsletters tend to be more curated, sometimes carrying a theme, and have the feeling of quality.

I used to flip through the weekly ads in newspapers but oh boy there was nothing quite like getting a company’s sales catalog. The feeling is similar for me.

Re: Ask HN: Do newsletters work? Why do websites push them so much?

#17
post #10

A number of reasons: * Because other platforms own you, but you own your newsletter. * Not everyone opens a newsletter, but everyone checks their email. So if they don't open the newsletter, at least they see something from you. * It's near zero cost. I don't like it when sites push their newsletter constantly, but I do like educational content pushed to where I often am (my inbox).

What do you mean “you own your newsletter”?

Your newsletter is owned by a massive corporate platform such as Mailchipm, which will ban you for wrongthink/wrongspeak just like other massive corporate platforms like Facebook.

Just the first news story I found: https://www.nbcnews.com/news/amp/ncna1017221 - keep in mind that “antivaxxer” doesn’t mean what it used to mean but could simply mean you’re pointing out that vaccines aren’t 100% safe or 100% effective which is absolutely true but was considered fake news by mainstream propaganda a year or so ago. Besides the point but I expect I’ll get some replies so just noting preemptively.

Re: Ask HN: Do newsletters work? Why do websites push them so much?

#18
post #17
post #10

A number of reasons: * Because other platforms own you, but you own your newsletter. * Not everyone opens a newsletter, but everyone checks their email. So if they don't open the newsletter, at least they see something from you. * It's near zero cost. I don't like it when sites push their newsletter constantly, but I do like educational content pushed to where I often am (my inbox).

What do you mean “you own your newsletter”? Your newsletter is owned by a massive corporate platform such as Mailchipm, which will ban you for wrongthink/wrongspeak just like other massive corporate platforms like Facebook. Just the first news story I found: https://www.nbcnews.com/news/amp/ncna1017221 - keep in mind that “antivaxxer” doesn’t mean what it used to mean but could simply mean you’re pointing out that va…

You're conflating the medium (newsletter) with its distribution mechanism (mass mailing). If you have the content and the destination addresses, it's trivial to switch to another provider.

Re: Ask HN: Do newsletters work? Why do websites push them so much?

#19
post #17
post #10

A number of reasons: * Because other platforms own you, but you own your newsletter. * Not everyone opens a newsletter, but everyone checks their email. So if they don't open the newsletter, at least they see something from you. * It's near zero cost. I don't like it when sites push their newsletter constantly, but I do like educational content pushed to where I often am (my inbox).

What do you mean “you own your newsletter”? Your newsletter is owned by a massive corporate platform such as Mailchipm, which will ban you for wrongthink/wrongspeak just like other massive corporate platforms like Facebook. Just the first news story I found: https://www.nbcnews.com/news/amp/ncna1017221 - keep in mind that “antivaxxer” doesn’t mean what it used to mean but could simply mean you’re pointing out that va…

Then you just move to another ESP / newsletter service with your mailing list? Or even run it yourself with something like listmonk.

Re: Ask HN: Do newsletters work? Why do websites push them so much?

#20
post #17
post #10

A number of reasons: * Because other platforms own you, but you own your newsletter. * Not everyone opens a newsletter, but everyone checks their email. So if they don't open the newsletter, at least they see something from you. * It's near zero cost. I don't like it when sites push their newsletter constantly, but I do like educational content pushed to where I often am (my inbox).

What do you mean “you own your newsletter”? Your newsletter is owned by a massive corporate platform such as Mailchipm, which will ban you for wrongthink/wrongspeak just like other massive corporate platforms like Facebook. Just the first news story I found: https://www.nbcnews.com/news/amp/ncna1017221 - keep in mind that “antivaxxer” doesn’t mean what it used to mean but could simply mean you’re pointing out that va…

Sure, you might get kicked off a newsletter provider platform. It's a risk.

But you have far far more options to take your subscriber list and go to a different provider (substack, tinyletter) or even build your own solution using something like mailgun or AWS SES. (Yes, that latter option would be quite a bit of work, but if you had, say, 20k email subscribers, it might be worth it.)

If you get kicked off twitter or facebook or even a place like HN or Lobste.rs, you have exactly zero ability to export the contact info of people who knew you and want to continue to hear from you.

Post reply on HN