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FOMO is disastrous for company strategies

rubenugarte.com

31–40 of 90 posts

Re: FOMO is disastrous for company strategies

#31
post #17
post #13

Earlier quoted context omitted.

> There is not much that is more annoying than an author assuming the reader knows the acronyms that they want to use Sometimes you're not the intended audience and that's okay too. Constantly explaining acronyms that everyone in the audience uses daily gets frustrating too. Imagine if every article written for senior software engineers in VC-backed companies had to re-explain what PR, CI, VC and AWS stand for. Or if…

When I write, I typically DO spell these things out. > We accepted a pull request ("PR") for our continuous integration ("CI") server. As a result, CI will now automatically trigger a canary release instead of the old blue-green deployment process, except on AWS where canary releases are not supported. Note that there's no real interruption to the flow of the writing, as I only spell it out the first time it is menti…

> everyone I know uses "AWS" instead of "Amazon Web Services" and even pronounces it that way in conversation, so I don't bother explaining that one

Maybe that’s how this author’s bubble feels about FOMO.

I for one don’t think I’ve ever heard the full version of “FOMO” in conversation. Similarly to how everyone I know says “pee-arr” and may not even remember it’s short for something.

Re: FOMO is disastrous for company strategies

#32
post #6
post #2

I assume FOMO means ”fear of missing out” in this context, but the article never actually spells it out.

There is not much that is more annoying than an author assuming the reader knows the acronyms that they want to use. This particular case isn't as bad as others, but especially when getting into any sort of technical conversation it's wildly frustrating to see multiple acronyms used with no indication of what they stand for. Then you go to look it up and there's like 29 results that fit the acronym, half of them bein…

I swear the acronym BOGO appeared ex nihilo three years ago. I’d literally never seen it before then and was very confused about what it meant, and still am convinced it’s an acronym that a marketing firm invented to sound hip. (buy one get one for anyone out of the loop)

Re: FOMO is disastrous for company strategies

#33
post #21
post #13

Earlier quoted context omitted.

> There is not much that is more annoying than an author assuming the reader knows the acronyms that they want to use Sometimes you're not the intended audience and that's okay too. Constantly explaining acronyms that everyone in the audience uses daily gets frustrating too. Imagine if every article written for senior software engineers in VC-backed companies had to re-explain what PR, CI, VC and AWS stand for. Or if…

> Constantly explaining acronyms Writing out an acronym one time in your paper/article/blog is not "constantly". > Sometimes you're not the intended audience Often times I run into this issue when I am the intended audience, but may not be familiar with the trendiest acronym to describe something. Or I'm familiar with 2-3 uses of the same acronym and am not sure which one is applicable.

> Writing out an acronym one time in your paper/article/blog is not "constantly".

I think you mean "your paper/article/weblog (blog)"

Re: FOMO is disastrous for company strategies

#34
post #32
post #6

Earlier quoted context omitted.

There is not much that is more annoying than an author assuming the reader knows the acronyms that they want to use. This particular case isn't as bad as others, but especially when getting into any sort of technical conversation it's wildly frustrating to see multiple acronyms used with no indication of what they stand for. Then you go to look it up and there's like 29 results that fit the acronym, half of them bein…

I swear the acronym BOGO appeared ex nihilo three years ago. I’d literally never seen it before then and was very confused about what it meant, and still am convinced it’s an acronym that a marketing firm invented to sound hip. (buy one get one for anyone out of the loop)

BOPIS went from the back-office (is that even a word anymore?) to consumer marketing during the pandemic, too..

Re: FOMO is disastrous for company strategies

#35
post #33
post #21

Earlier quoted context omitted.

> Constantly explaining acronyms Writing out an acronym one time in your paper/article/blog is not "constantly". > Sometimes you're not the intended audience Often times I run into this issue when I am the intended audience, but may not be familiar with the trendiest acronym to describe something. Or I'm familiar with 2-3 uses of the same acronym and am not sure which one is applicable.

> Writing out an acronym one time in your paper/article/blog is not "constantly". I think you mean "your paper/article/weblog (blog)"

You really got me there!

But clipping isn't the same as acronyms, mainly because a clipped word is (generally) easily searchable whereas acronyms are shared across several domains and will sometimes overlap inside a single domain, which is the source of the frustration for me.

Re: FOMO is disastrous for company strategies

#36
post #32
post #6

Earlier quoted context omitted.

There is not much that is more annoying than an author assuming the reader knows the acronyms that they want to use. This particular case isn't as bad as others, but especially when getting into any sort of technical conversation it's wildly frustrating to see multiple acronyms used with no indication of what they stand for. Then you go to look it up and there's like 29 results that fit the acronym, half of them bein…

I swear the acronym BOGO appeared ex nihilo three years ago. I’d literally never seen it before then and was very confused about what it meant, and still am convinced it’s an acronym that a marketing firm invented to sound hip. (buy one get one for anyone out of the loop)

>I swear the acronym BOGO appeared ex nihilo three years ago.

No, that just happened a moment ago. :)

I am familiar with the concept; just not familiar with it as an acronym.

Re: FOMO is disastrous for company strategies

#37
post #32

Earlier quoted context omitted.

I swear the acronym BOGO appeared ex nihilo three years ago. I’d literally never seen it before then and was very confused about what it meant, and still am convinced it’s an acronym that a marketing firm invented to sound hip. (buy one get one for anyone out of the loop)

BOPIS went from the back-office (is that even a word anymore?) to consumer marketing during the pandemic, too..

What's BOPIS?

Re: FOMO is disastrous for company strategies

#38
post #32
post #6

Earlier quoted context omitted.

There is not much that is more annoying than an author assuming the reader knows the acronyms that they want to use. This particular case isn't as bad as others, but especially when getting into any sort of technical conversation it's wildly frustrating to see multiple acronyms used with no indication of what they stand for. Then you go to look it up and there's like 29 results that fit the acronym, half of them bein…

I swear the acronym BOGO appeared ex nihilo three years ago. I’d literally never seen it before then and was very confused about what it meant, and still am convinced it’s an acronym that a marketing firm invented to sound hip. (buy one get one for anyone out of the loop)

Here in Tampa, so close to the birthplace of Publix Supermarkets, we are born knowing to seek out BOGOs.

BOGO as a shopping term has been around as long as I can remember.

Re: FOMO is disastrous for company strategies

#39
post #32

Earlier quoted context omitted.

I swear the acronym BOGO appeared ex nihilo three years ago. I’d literally never seen it before then and was very confused about what it meant, and still am convinced it’s an acronym that a marketing firm invented to sound hip. (buy one get one for anyone out of the loop)

Here in Tampa, so close to the birthplace of Publix Supermarkets, we are born knowing to seek out BOGOs. BOGO as a shopping term has been around as long as I can remember.

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