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Visualization of Amazon, Apple, Alphabet, and Microsoft’s Consumer Product Lines

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Re: Visualization of Amazon, Apple, Alphabet, and Microsoft’s Consumer Product Lines

#11
https://comparecloud.in/

https://github.com/ilyas-it83/CloudComparer

Tangentially related, and more cloud focused, but this tool is the best resource I have come across to compare cloud services and offerings between the six cloud providers.

Yes, even has IBM, Oracle, and Alibaba :)

Re: Visualization of Amazon, Apple, Alphabet, and Microsoft’s Consumer Product Lines

#12

Re: Apple I don’t see how any of these are to be considered a “product”, especially since they can’t be purchased or acquired in any way apart from some actual product: * Touch ID * Apple ID * FairPlay * bridgeOS * any of the apps bundled with the OS, such as Automator or Stickies

This also struck me as odd. I can't use Siri on my Android phone in order to "fragment my exposure to big tech".

Re: Visualization of Amazon, Apple, Alphabet, and Microsoft’s Consumer Product Lines

#13

Re: Apple I don’t see how any of these are to be considered a “product”, especially since they can’t be purchased or acquired in any way apart from some actual product: * Touch ID * Apple ID * FairPlay * bridgeOS * any of the apps bundled with the OS, such as Automator or Stickies

Thank you for the feedback, I see what you are saying. Definitions were difficult, and hopefully I'm not being too fast and loose with the "product line" categorization of this chart in general. I put these in for visibility sake, and also perhaps because Apple didn't have as much to go in here than expected, but will definitely consider your notes for a future revision, thanks again!

Actually, I think it would be good to illustrate how few product lines Apple has as compared to its competitors.

Re: Visualization of Amazon, Apple, Alphabet, and Microsoft’s Consumer Product Lines

#14

Re: Apple I don’t see how any of these are to be considered a “product”, especially since they can’t be purchased or acquired in any way apart from some actual product: * Touch ID * Apple ID * FairPlay * bridgeOS * any of the apps bundled with the OS, such as Automator or Stickies

This also struck me as odd. I can't use Siri on my Android phone in order to "fragment my exposure to big tech".

Yes, in terms of "fragmentation," Mix & Match is vague and only possible in certain ways, but it gets more specific with tips #2-4 about browsers, search, and AI assistants.

As an Apple user, I avoid Safari to fragment (the tip is about switching to Firefox), and also have changed to Neeva to fragment my Google exposure.

Otherwise, I hear you, and definitely hoped for more clean lines and opportunities, but the book turned into being more about raising awareness of these companies' reach and incepting the mere suggestion that a user could (or even want to) fragment or limit their exposure in any way.

Re: Visualization of Amazon, Apple, Alphabet, and Microsoft’s Consumer Product Lines

#15

Re: Apple I don’t see how any of these are to be considered a “product”, especially since they can’t be purchased or acquired in any way apart from some actual product: * Touch ID * Apple ID * FairPlay * bridgeOS * any of the apps bundled with the OS, such as Automator or Stickies

Same for cloud and ad services, they're not products (more a platform or a collection of products) nor they're for consumers.

EDIT : Also, tensorflow (not a product) is making his way on the google "cloud", but not .NET onto Microsoft's. What's the reasoning there ?

Re: Visualization of Amazon, Apple, Alphabet, and Microsoft’s Consumer Product Lines

#17
post #15

Re: Apple I don’t see how any of these are to be considered a “product”, especially since they can’t be purchased or acquired in any way apart from some actual product: * Touch ID * Apple ID * FairPlay * bridgeOS * any of the apps bundled with the OS, such as Automator or Stickies

Same for cloud and ad services, they're not products (more a platform or a collection of products) nor they're for consumers. EDIT : Also, tensorflow (not a product) is making his way on the google "cloud", but not .NET onto Microsoft's. What's the reasoning there ?

Yes, my headline might not be the best, because this chart definitely goes outside the bounds of consumer product lines.

.NET is in there, just above Azure, but as with many of the more technical pieces of this puzzle, I did my best research while also being a little out of my league to make super-consistent calls.

While some aren't consumer options, I consider them a heads-up to the average consumer, as a reminder of how much they don’t know, or to spark connections like looking up Body Labs and then thinking about Amazon Go. Or with the ads, it’s just a reminder that those ads are part of the business.

And then there’s probably a class of them that are "things I’ve seen discussed on Hacker News and know are important without complete understanding them” like AlphaFold on the front page today… as I'm an average lay-consumer too… but in this book, I try to stick with making points well within reach.

It's all about calling out how low the bar seems on consumer technical knowledge.

Thanks for the question and for taking a look!

Re: Visualization of Amazon, Apple, Alphabet, and Microsoft’s Consumer Product Lines

#19
This is a really cool idea. At first I thought it was a random cloud and would benefit from organization, but then reading down saw the key.

The only downside is that it’s not obvious up front which area maps to what business segment, eg if I want to find “Mobile” I have to scan the cloud for things that mentally match to that (eg Android, iOS).

It does make the comparison of products in each area clear though, by virtue of density, but not what the area represents.

Re: Visualization of Amazon, Apple, Alphabet, and Microsoft’s Consumer Product Lines

#20
post #19

This is a really cool idea. At first I thought it was a random cloud and would benefit from organization, but then reading down saw the key. The only downside is that it’s not obvious up front which area maps to what business segment, eg if I want to find “Mobile” I have to scan the cloud for things that mentally match to that (eg Android, iOS). It does make the comparison of products in each area clear though, by vi…

Thank you very much.

There were so many competing design notions to consider, and while I eventually went heavy on adding things, it was partly due to the seeming bare minimum already being too much, so why not see how far I could reasonably push it.

Unfortunately I admit that the chart is less impactful than hoped because of it… but hopefully it is also a little fun, and maybe someone picks up something from it (like IMDb below!).

On the positive, I agree that being able to eyeball the “comparison of products in each area” is the one element that works nicely, once you pick up on it.

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