Yes, my headline might not be the best, because this chart definitely goes outside the bounds of consumer product lines.
.NET is in there, just above Azure, but as with many of the more technical pieces of this puzzle, I did my best research while also being a little out of my league to make super-consistent calls.
While some aren't consumer options, I consider them a heads-up to the average consumer, as a reminder of how much they don’t know, or to spark connections like looking up Body Labs and then thinking about Amazon Go. Or with the ads, it’s just a reminder that those ads are part of the business.
And then there’s probably a class of them that are "things I’ve seen discussed on Hacker News and know are important without complete understanding them” like AlphaFold on the front page today… as I'm an average lay-consumer too… but in this book, I try to stick with making points well within reach.
It's all about calling out how low the bar seems on consumer technical knowledge.
Thanks for the question and for taking a look!