This is a poor headline (from The Economist) that does not reflect the referenced work. The correct interpretation is that nudges need to be tested in the field to find out if they work. This is common knowledge in behavioural science. Experts are not good at predicting which nudges are going to work in practice[1]. Trials are always needed. This is no different to the requirement for drug trials. Drugs are not relea…
And I also have the feeling some of these may be babies that the Economist's editors would like to throw out with the bathwater.