It's sad how they aren't instead capitalizing on their niche and going back to their roots, instead choosing to go against TikTok which is probably a futile endeavour because they already grabbed and established that culture.
If I've learnt one thing from social networks, it's that competitors only rarely succeed in capturing another network's niche. Instagram has tried to become TikTok too but few would say the Reels concept is a smashing success... Facebook has tried to be Snapchat as well with ephemereal messaging, but few would say Facebook is known for that and recapturing the youth culture today. Meanwhile, Snapchat still thrives at a more rapid rate than Twitter and Facebook. You can not simply copy features and then the culture will come.
And when Google+ was rising, Facebook desperately tried to introduce more ways to handle your friend lists due to the innovative "circles" of Google+. These features still remain but few today are aware that Facebook posts to Friends aren't seen by friends in your Acquaintances friend list because those are there to only see Public posts... This is an example of a relic from those days but there are other examples too.
Despite the confidence you would expect them to have from having more than a billion users, they are surprisingly unsure of themselves and who they want to be. You can also see it happen with Meta and VR. Is that supposed to now work in tandem with the TikTokification (how? a clip feed is hardly interactive?), or are they still just confused about who they want to be? I wonder how much of it has to do with Zuckerberg himself?