All the platforms have their own TikTok style mechanism now. YouTube has Shorts, Facebook has its Reels feature which is tightly integrated with Instagram and you need an Instagram account to engage with Reels on Facebook, which is a bit of a growth hacker dark pattern. For now, Reels is not interspersed with ADs which is refreshing, but that could all change. The whole vertical video craze is a weird one, and one I’…
I feel like it's the opposite. Everything on Reels is either a meme, scam or an ad (be it influencer ad or a blatant one). My theory why Youtube shorts and Instagram Reels turn out this way is that they are attached to an existing network with developed spam/influence markets where's TikTok had to reinvent in and in the progress the culture managed to reduce the obcenity of it. Though, TikTok is getting worse by the day as these markets develop.