> The argument is that there are no easily determinable limits.
But the fact that there is a limit at all, means that you can definitely display it somewhere.
Suppose you have two users, John and Jane, John is in the 1% of most valuable customers, Jane signed up last month. The data center has plenty of free capacity in June, but is closer to capacity in July.
Now suppose that each user has their own dashboard for resources.
John:
June - Your bandwidth limit is 200 TB. Please contact customer support if you need to increase it.
July - Your bandwidth limit is 160 TB. Please contact customer support if you need to increase it.
Jane:
June - Your bandwidth limit is 40 TB. Options to increase this limit will become available after X$ in total spend.
July - Your bandwidth limit is 30 TB. Options to increase this limit will become available after X$ in total spend.
As a matter of fact, Hetzner already has something like that under their "Limits" section:
Limits
Limits are set per customer and are counted across all projects that you created. If you need more resources, just send us a request, and we are happy to adjust them for you.
Outgoing traffic to ports 25 and 465 are blocked by default on all Cloud Servers. Send a request for unblocking these ports. Please note that we generally do not answer questions regarding limit increase on the telephone.
You don't necessarily have to advertise the fact that your limits will be dependent on lots of variables and will change (though you should disclose it). What you
shouldn't do is say that there are no limits, which is clearly lying. Even if the lie only becomes relevant to a very small part of the clientele who'll be affected by this, it's still lying.
Of course, that's not the world that we live in and "unlimited" offerings will be a mainstay of marketing in the industry, for the better or worse. Probably better for the org and worse for the clients. Kind of why I also hate mobile carriers being dishonest with their data plans. It's like nobody even knows what "unlimited" means.