This is part of the reason why people use Tumblr over Pintrest.
Plus an extra four years of bake time doesn't hurt Tumblr either.
Vertical vs. grid product listings - a surprising AB test
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Re: Vertical vs. grid product listings - a surprising AB test
#22Can someone let the guys over at The Verge( http://www.theverge.com/ ) know? That layout is driving me nuts. Which is a shame because they have some talented writers.
Wow. I wasn't completely convinced about a grid being an unnatural layout to scan until I visited that site. That's amazing.
Re: Vertical vs. grid product listings - a surprising AB test
#23The author made one glaring mistake: basing "performance" on click through rates. What really matters on an ecommerce site is revenue.
So which format resulted in a higher revenue? You'd be silly to make the assumption that greater click through = greater revenue.
Re: Vertical vs. grid product listings - a surprising AB test
#24I assumed list would do better. There's basic underlying usability rules that permeate through everything. The human eye scans like an F. It's almost the golden rule of design. Always build your layouts in an F structure for the most important items. A list design goes hand in hand with complimenting the F average.
There is also a cultural element to consider. Some regions, like Japan, prefer high-information density, cluttered UIs.
A prime example is yahoo.com VS yahoo.co.jp
White space is an important tool in controlling that density.
Re: Vertical vs. grid product listings - a surprising AB test
#25I think it depends.
I'm used to looking at very visual samples in a grid format because it allows for more large images to be shown in a row. Things like furniture, clothing, templates... For things that require some text descriptions (such as tech specs), I think a list view is superior.
Re: Vertical vs. grid product listings - a surprising AB test
#26I assumed list would do better. There's basic underlying usability rules that permeate through everything. The human eye scans like an F. It's almost the golden rule of design. Always build your layouts in an F structure for the most important items. A list design goes hand in hand with complimenting the F average.
There is also a cultural element to consider. Some regions, like Japan, prefer high-information density, cluttered UIs. A prime example is yahoo.com VS yahoo.co.jp White space is an important tool in controlling that density.
I don't think Yahoo Japan is any more dense or cluttered than regular Yahoo. Maybe it's just the unfamiliar characters giving that appearance?
Re: Vertical vs. grid product listings - a surprising AB test
#27This also has to do with the audience. Just because an A/B test measured results on a listing of tea products doesn't mean much. Consider how Amazon displays their product: http://i.mking.me/3t3e2E3z2G1Y1X0T2633 I can imagine Amazon has ton a bit of A/B testing...
Audience, and also variance of product. The product images shown in the test are extremely similar, reducing the effectiveness of any arrangement that emphasizes visuals over details.
Amazon grids don't always use images that are quite as effective at indicating discrete products as the book-cover screenshot you've linked (just try browsing through headphones), but for a surprisingly sizable portion of their catalogue image-oriented browsing is both effective and enjoyable.
People like looking at pictures - but showing effectively the same picture over and over again for different products makes me (as a user) feel like I'm wasting time at best, mislead at worst ("the items in this list of unique things can't possibly all look the same in person, can they?")
Re: Vertical vs. grid product listings - a surprising AB test
#28The author made one glaring mistake: basing "performance" on click through rates. What really matters on an ecommerce site is revenue. So which format resulted in a higher revenue? You'd be silly to make the assumption that greater click through = greater revenue.
Yep, 100% correct.
Although in this case, my justification is - the 'distance' between this product listing and an actual purchase is maybe 4 steps total (ie. view product, add to basket, give details, pay), and there are decreasing response percentages at each step. If I tried to measure actual sales with my current tool the test would take much much longer to conclude. Rest assured, I've got AB tests running elsewhere in the process too :)
Re: Vertical vs. grid product listings - a surprising AB test
#29Well, Amazon uses the list-view in their search results. Never noticed this but now I assume that if they do it then it's been tested and deemed better.
Re: Vertical vs. grid product listings - a surprising AB test
#30Earlier quoted context omitted.
why not AB test yours and share the results? My results are accurate and significant (statistically) but I don't know under what circumstances they are transferable. I have a hunch that I get these results because it's a small inventory of products, but with a large inventory, maybe it works differently.
Our app is not live to the public yet. Otherwise we would.
cool - well when it is live, I'd love to see it, and AB test results!