Vertical vs. grid product listings - a surprising AB test
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Vertical vs. grid product listings - a surprising AB test
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Re: Vertical vs. grid product listings - a surprising AB test
#2It's a bit hard to assess the significance of this. Sample size isn't even given. 40 people went through this test, or 4 million?
Re: Vertical vs. grid product listings - a surprising AB test
#3It's a bit hard to assess the significance of this. Sample size isn't even given. 40 people went through this test, or 4 million?
sorry, yes you're right. The sample size was not huge (@500 people viewed each variant) although the result was statistically significant. I just added a note to the post about this. My aim is to repeat the test at a later date to see if the results repeat themselves.
Re: Vertical vs. grid product listings - a surprising AB test
#4Not surprising at all. Conventional layout wisdom says give the eye a clear path in a direction it knows.
A multi-dimensional grid takes you in a Z shape, whereas a vertical lineup's images and text are all aligned and easier to distinguish.
Re: Vertical vs. grid product listings - a surprising AB test
#5Not surprising at all. Conventional layout wisdom says give the eye a clear path in a direction it knows. A multi-dimensional grid takes you in a Z shape, whereas a vertical lineup's images and text are all aligned and easier to distinguish.
I guess it was surprising for a bozo like me :)
I think I'd overestimated "pretty" and underestimated "functional" in this case, so the results were a wakeup.
Re: Vertical vs. grid product listings - a surprising AB test
#6This is great, I've been having a debate with a friend about this for a while now. This settles it (in my favor).
Re: Vertical vs. grid product listings - a surprising AB test
#7one of these listing styles performed 15% better than the other in generating clicks on actual products. One of them results in 40% click through, while the other one generates only a quarter
That isn't 15% better. That's a 60% increase in click-through rate. That's massive.
We had already planned to remove a grid display from our app and replace it with a linear flow, but this seals the deal. Thanks!
Re: Vertical vs. grid product listings - a surprising AB test
#8one of these listing styles performed 15% better than the other in generating clicks on actual products. One of them results in 40% click through, while the other one generates only a quarter That isn't 15% better. That's a 60% increase in click-through rate. That's massive. We had already planned to remove a grid display from our app and replace it with a linear flow, but this seals the deal. Thanks!
why not AB test yours and share the results? My results are accurate and significant (statistically) but I don't know under what circumstances they are transferable. I have a hunch that I get these results because it's a small inventory of products, but with a large inventory, maybe it works differently.
Re: Vertical vs. grid product listings - a surprising AB test
#9This is part of the reason why people use Tumblr over Pintrest.
Re: Vertical vs. grid product listings - a surprising AB test
#10It's a bit hard to assess the significance of this. Sample size isn't even given. 40 people went through this test, or 4 million?
sorry, yes you're right. The sample size was not huge (@500 people viewed each variant) although the result was statistically significant. I just added a note to the post about this. My aim is to repeat the test at a later date to see if the results repeat themselves.
Correct me if I am wrong, but isn't statistical significance a function of sample size?