Why is everyone shitting on this in the comments? It's a demo: you can't complain that it's hindering usability or enjoyment of the pictures when there is no context in which you might use it or enjoy the pictures. When I saw this I thought it might be nice for the website of a magazine like vogue or something: some sites are about decoration and style, usability can be at the back of the priorities. Just because it…
There are many app experiences beyond simple navigation that ask for and respond to actions/events - many would benefit greatly by expressive animation. I agree the effects shown are more distracting than useful, but this isn't a CSS template for folks to copypaste. It's inspiration to experiment and discover the subtle, sophisticated, delightful details that make your app feel alive and exciting without going so far that it becomes a whirling and twirling abomination.
Use some design judgement. Don't sniff at the tech demo for being a tech demo.