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Google+ Isn’t Going Away
bits.blogs.nytimes.com
Can we switch this to the original title? 'going anywhere' could refer to a dead end or perseverance.
They should just buy Twitter and merge it in by allowing aliases.
I'm really warming to Google - very impressed with the way they've re-skinned and consolidated their product set - it feels like they've crossed a bridge that Microsoft couldn't.
For me, this makes G+ 100x more valuable than FB.
Now, you can come up with all the creative ideas in the world about how G+ is not supposed to be a facebook killer. I believe that is a cop out.
Google really wants to kill facebook and hoped to make a dent with G+. Why is it hard to acknowledge that they haven't made any noticeable dent? And that for the most part, facebook was very quick to address the granular privacy features that made G+ somewhat interesting.
You can already see how Google+ is being integrated into the company’s entire product line. The +1 button is visible on every YouTube video and search results page, and it is even on single images from the site’s visual search. Earlier this week, Google began offering Google+ pages for businesses, too.
Very classic error: assuming development/integration equal traction. Yes, google can slap +1 button on every darn page. And of course a bunch of people might click on it. The billion dollar question is what longterm benefit does G+ deliver to its users? Is there any? Engagement metrics usually answer this question. But Google won't release engagement metrics. Guess away as to why...
The nymwars was a prominent example, of course, and even the resulting promise of pseudonymity features have yet to surface, while Pages for brands are now live.
The lack of an outward facing platform of APIs is also concerning. I continue to hope that the Plus project is the beginning of a way to implement social features into the web itself. I hope that Google doesn't forget that as the web gets better, Google gets better, and as people use the web more, people use Google more.