Earlier quoted context omitted.
> fusion is just going to increase the rate at which we are transforming this planet into a giant pile of garbage That rate does not scale negatively with energy prices. It scales positively with population, in the West. We could just accelerate towards stagnant global population growth. Improving economies and access to contraceptives in poor nations could do that. Everybody wins, except the very richest. Coercing t…
> Coercing the population to stop consuming is a non-starter. Right now we are doing the opposite of that though: the advertising industry, one of the largest in Earth, is mostly about brain-washing people into buying more stuff. We can easily put a stop to this tomorrow while listing nothing of value to society, but instead we fetishize growth so we don't.
Innovation isn't just for the energy sector either. Consumables create less waste over time. Biodegradables are making a big entry in the market. All this means is that as the population levels out (as it is projected to), consumption will create less and less waste.
At any rate this falls into the same category, coercion. People want things, especially if they improve their lives. Much of what you take for granted now was advertised. Take-out food, vehicles, smartphones and computers and media, etc.
Yeah, "nothing of value". I don't think you get to decide what people value, that's what the market is for.