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Hertz paid Accenture $32M for a website that never went live (2019)

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Re: Hertz paid Accenture $32M for a website that never went live (2019)

#41

You have to wonder what proportion of GDP is money sloshing around like this but not providing any real value. The consultants got their paychecks and spent their money in the real economy, but there seems to be a great deal of waste in the B2B space.

I have this theory that B2B is actually most of the economy; and, that, somehow, real people are only ancillary to that. Like a patina if human customers over a huge mound of B2B ... motion.

Re: Hertz paid Accenture $32M for a website that never went live (2019)

#42
post #23
post #14

"Content Management – Adobe Experience Manager (AEM) was the tool of choice to update and revise the content that appears on the website." If you want to blow a massive development budget AEM is a great choice; otherwise I'd advise you to pick a different content system. This decision alone probably sunk multiple millions of dollars. The platform license alone for their operating scale was probably a half million or…

Why anyone would pick that over a bunch of very mature open source offerings (with much larger developer communities) is beyond me.

Analyst reports, compelling demos at conferences, ecosystem of professional services partners with a relationship with the software vendor (implied promise of escalation of issues), 24x7x365 SLAs, competitor success stories using the same technology, existing training materials along with distant promise of developing in-house expertise by working along-side system integrators.

Re: Hertz paid Accenture $32M for a website that never went live (2019)

#44
It’s impossible to overstate how funny the shenanigans get when you combine a technologically incompetent legacy big Co. with one of these big professional services firms.

The IT consulting firm will tell you they have experience with literally everything. They’ll dig up a case study from one of their 400 offices somewhere, claiming to be experts on whatever the topic is. Meanwhile, in actuality, your project will be staffed with a team of 24 year old kids where this is their first assignment. And it doesn’t matter anyways, because the people who worked on the original case study are long gone and would never communicate with other offices even if still around.

Meanwhile at the big company, you’ll have the opposite problem. A team of people with decades of experience, but who don’t really know anything about anything other than how to make their corporate machine not fire them. They’ll think they know what they want, and will confidently tell you…but in actuality, these people have zero understanding of technology or even how their business runs. And who can blame them, they’ve spent a 30 year career not doing or risking anything specifically, so its hard to learn how anything works with no feedback loop.

It then becomes a delicate dance, can the consulting team learn how to do the thing they sold the client fast enough, before the client does their best to try to ruin the project out of sheer hubris and incompetence.

This case is famous for being one where the dance went so bad it became a meme.

Re: Hertz paid Accenture $32M for a website that never went live (2019)

#45
post #23
post #14

"Content Management – Adobe Experience Manager (AEM) was the tool of choice to update and revise the content that appears on the website." If you want to blow a massive development budget AEM is a great choice; otherwise I'd advise you to pick a different content system. This decision alone probably sunk multiple millions of dollars. The platform license alone for their operating scale was probably a half million or…

Why anyone would pick that over a bunch of very mature open source offerings (with much larger developer communities) is beyond me.

Examples?

Re: Hertz paid Accenture $32M for a website that never went live (2019)

#46
post #31

Tech consulting, of the type Accenture does, is so weird. I once got staffed on a multimillion dollar project to "predict general macroeconomic activity." The story described in this article just sounds so classic. I'm consistently surprised that more consultants don't get sued.

My only interaction with Accenture was years ago. They air-dropped like 100 recent grads and few account managers to build a very complex system like 1000 monkeys at 1000 typewriters. And I know for a fact they used underhanded techniques to maintain their foothold at the expense of the quality of the product.

What kind of underhanded techniques?

Re: Hertz paid Accenture $32M for a website that never went live (2019)

#47
post #14

"Content Management – Adobe Experience Manager (AEM) was the tool of choice to update and revise the content that appears on the website." If you want to blow a massive development budget AEM is a great choice; otherwise I'd advise you to pick a different content system. This decision alone probably sunk multiple millions of dollars. The platform license alone for their operating scale was probably a half million or…

The consultancy I worked for didn't sell or promote that kind of tech, but I still got exposed to it at various clients. Seems like a top-down approach, some upper manager saw the cool tool promoted by someone and bought it, then demanding the devs use it no matter the fit. Instead of these heavy systems, my favorite has been https://www.sanity.io/ . Headless is the way to go, when your anyways building a custom fron…

Seen loads of strapi around too; has its warts but it’s easy enough for frontend folks to manage. :)

Re: Hertz paid Accenture $32M for a website that never went live (2019)

#48

It’s impossible to overstate how funny the shenanigans get when you combine a technologically incompetent legacy big Co. with one of these big professional services firms. The IT consulting firm will tell you they have experience with literally everything. They’ll dig up a case study from one of their 400 offices somewhere, claiming to be experts on whatever the topic is. Meanwhile, in actuality, your project will be…

24 year olds? Since when are they sending the senior consultants out on engagements like this!

I lasted not even 6 months working in professional services, really woke me up to what "prestigious careers" really are.

Re: Hertz paid Accenture $32M for a website that never went live (2019)

#49
post #14

"Content Management – Adobe Experience Manager (AEM) was the tool of choice to update and revise the content that appears on the website." If you want to blow a massive development budget AEM is a great choice; otherwise I'd advise you to pick a different content system. This decision alone probably sunk multiple millions of dollars. The platform license alone for their operating scale was probably a half million or…

The consultancy I worked for didn't sell or promote that kind of tech, but I still got exposed to it at various clients. Seems like a top-down approach, some upper manager saw the cool tool promoted by someone and bought it, then demanding the devs use it no matter the fit. Instead of these heavy systems, my favorite has been https://www.sanity.io/ . Headless is the way to go, when your anyways building a custom fron…

> upper manager saw the cool tool promoted by someone and bought it

And closing that deal and having their reports implement the roll-out was milked for an entire quarters worth of performance metrics for that manager's brag-sheet.

Re: Hertz paid Accenture $32M for a website that never went live (2019)

#50
it kinda reminds me of the whole aca website debacle. in both cases, they tried to use one of these large, general outsourcing firms for technology work and in both cases it ended up with nobody on either side knowing what they were doing.

if there's a lesson, i'm pretty sure it's "if you choose to outsource something because it's sufficiently special that you don't feel comfortable doing it, make sure you outsource it to someone who specializes in what you need done."

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