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I regret my website redesign

mtlynch.io

61–70 of 789 posts

Re: I regret my website redesign

#61
I live through this every 2 years:

- Marketing team decides they want a new site.

- I tell them when/how we can schedule it.

- They decide they want to go outside so it can get done "quicker" by "professionals."

- It costs 5-10x what it would in house, the product is harder to work with, using some WordPress plugins no one has ever heard of, it's not responsive on mobile nor usable on our demographic's primary resolution.

- It takes 6-10 months of "clean up" to make the site usable.

- Web traffic, shockingly, has remained completely constant even after spending half of our annual marketing budget on a web site.

- My team is brought in when the agency becomes too slow because the entire team over there has turned over since the project inception.

- We eventually migrate everything over to squarespace or weebly or similar so that the marketing team can just edit things on their own.

- Every lesson above is forgotten in the ensuing 12-18 months.

We are an early stage startup. We've burned through almost 20% of the revenue we've ever brought in on this cycle. Thankfully, finally, we've grown enough to bring on a marketing manager who will I hope put an end to this madness.

Re: I regret my website redesign

#62
As a small business owner myself, this resonates. I would love to be in a position to be able to confidently pay money to other professionals to make problems go away.

Unfortunately, my overall experience has been that hiring any “expert” in a field that I am not also an expert in has a 50% chance of working, and a 50% chance of blowing up in my face and creating more problems.

I recently attempted to get a new accountant to help me handle some business growth. It was a person from a well regarded local firm, initial meetings were good, and then they proceeded to deliver none of the agreed-upon work, take 2-3 weeks to respond to emails (multiple times, I had to call their office and schedule an in-person meeting just to get a response), and then de-prioritize my business relative to other clients so badly that I wasn’t able to submit my taxes until June.

If anyone can successfully build a service that lets me reliably pick professional-services providers with the same level of confidence that I pick an AirBnb (not 100%, but pretty good, with an expectation for reasonable mediation and fallback coverage if the offering is radically different than what’s described), I would happily pay a 20% premium on those services versus the existing “ask friends for referrals and cross your fingers” status quo.

Re: I regret my website redesign

#63
Having worked for an ad agency (and for a consulting firm) AVOID THEM UNLESS YOU ARE A LARGE ORGANIZATION WITH A BIG BUDGET.

They are not going to watch costs for you. They are not going to have their "best people on it" (unless, maybe, you are their biggest client). And everyone working on the project is looking to get their billable hours in. The entire motivation of the organization is to bill as many hours as they think the customer can pay for.

I met a lot of great people in those companies, but I do not miss my time working in them.

Re: I regret my website redesign

#65
I've worked at an agency my entire career (nine years so far)

Looks like there was poor project management and internal communication on their part, at the minimum their time tracking reports for tiny projects like yourself should be automated.

For small projects like this, we would keep the team to a minimum (lets say one PM, dev, and designer) and the web work wouldn't be started until everything design wise was completed (we do branding first before touching any UI type stuff to make sure the UI is on the same train of thought).

But yea, I wouldn't recommend hiring an agency unless you want to be hands off or having x amount of budget

Re: I regret my website redesign

#66
post #44

I have seen many outsourcing projects with my coachees and with founders, I've managed my own and cancelled several when I was called in to fix them. The key to this kind of work is to understand: The agency is not your buddy, they have very different goals than you have. Too often do I seen people who have nice chats with the agency over a coffee. They are not your friends. You need to write the contract to align th…

Thanks for reading! I have a different philosophy when it comes to hiring in that I assume the people working with me are honest and they're motivated to do their jobs well. I'm paying for their time, and I assume they'll use their time effectively. If they can't use their time effectively, I terminate the hire, but I don't try to fix it with different policies. I agree that there are payment schemes that will cause…

You didnt hire people. You hired a company. That abused your good faith.

Also, 'If they can't use their time effectively, I terminate the hire', appearantly not? They clearly where not using their time, your money, effectively.

Re: I regret my website redesign

#67
It looks like this project happened at the early days of COVID.

There could be dozens of reasons for the ways this played out on the agency side of things.

You could very well have kicked this off a year earlier or a year later and gotten different results.

Re: I regret my website redesign

#69

> Hire an individual freelancer instead of an agency More people should do this. Many agencies, if not most, prioritize new customer acquisition. If you're not their biggest customer, their priority is to do as little work as possible and inflate the cost (partially why they love retainers). Very often a customer like this would be relegated to junior employees in an agency anyway. You can get a freelancer with a lot…

I've worked at a few agencies.

One being a low budget fixed costs agency: Here it was literally all about how quickly can you get it done. The code they outputted was terrible and often done by people who had very little knowledge of best practices. On a technical level this company had the lowest skilled people I worked with, once even asked me how to do an else if, I answered, "Oh you just do else and then put an if like you would normally do with an if." This was not clear enough for them.

One being a high cost enterprise level counsultancy agency: Here I probably did the best technical work but lowest product quality. The Agency prided itself on doing good technical work and doing BDD so they only did what brough value. Mostly I was bored, the work was slow paced as the company and clients cared that deadline and estimates were kept so things were overestiamted to give a solid buffer and then client charged for the hours used to develop it. Which often meant by the end of the sprint it was a case of sitting around doing nothing.

Overall, both cared about one thing. Time.

Personally, I much rather be an inhouse dev at a small company. Get to work without caring about time so much and care about the product.

Re: I regret my website redesign

#70
the white and green (button) --- does that meet a11y contrast guidelines?

I would say for a b2b company design probably doesn't matter too much. I think minor things like font choice probably affect a consumer discretionary brand much more than you...

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