- Marketing team decides they want a new site.
- I tell them when/how we can schedule it.
- They decide they want to go outside so it can get done "quicker" by "professionals."
- It costs 5-10x what it would in house, the product is harder to work with, using some WordPress plugins no one has ever heard of, it's not responsive on mobile nor usable on our demographic's primary resolution.
- It takes 6-10 months of "clean up" to make the site usable.
- Web traffic, shockingly, has remained completely constant even after spending half of our annual marketing budget on a web site.
- My team is brought in when the agency becomes too slow because the entire team over there has turned over since the project inception.
- We eventually migrate everything over to squarespace or weebly or similar so that the marketing team can just edit things on their own.
- Every lesson above is forgotten in the ensuing 12-18 months.
We are an early stage startup. We've burned through almost 20% of the revenue we've ever brought in on this cycle. Thankfully, finally, we've grown enough to bring on a marketing manager who will I hope put an end to this madness.