Use Google Adword’s keyword tool to come up with keywords and write pages that
speak to those topics.
If you’re a productivity app, write a page for
“increases productivity in Healthcare”, another for “increases productivity in
Education”, “lowers cost in Healthcare”, and so on. Rather than automating it or having the CEO
or head marketing guy write everything,
you want to define a process such that a freelancer
or team member can create content
responsive to those keywords with a consistent level of quality.
SEO tricks from Patio11
21–30 of 124 posts
Re: SEO tricks from Patio11
#22This part sounds like cargo cult black magic: "This works for .com (.edu, .org) domains, but not for non-US TLDs like .co or .ly." Does Google really discriminate based on TLDs?
yes - some TLD's are known spam havens. see co.cc, for example.
Re: SEO tricks from Patio11
#23This is pretty sound and basic SEO if you want to spend your time making dozens of very basic wordpress blogs about particular topics to grab some easy money. Nothing wrong with this if you have time on the weekends, heck this could even be a fulltime job as the income will slowly climb. However, this 'trick' is quite old, but probably new to some people...
Doing the basics extraordinarily well is usually what makes all the difference.
Re: SEO tricks from Patio11
#24Use Google Adword’s keyword tool to come up with keywords and write pages that speak to those topics. If you’re a productivity app, write a page for “increases productivity in Healthcare”, another for “increases productivity in Education”, “lowers cost in Healthcare”, and so on. Rather than automating it or having the CEO or head marketing guy write everything, you want to define a process such that a freelancer or t…
The content should be high quality. This is why I mentioned the story of eHow and what a terrible thing it is, and why Patrick said "Your mission, should you choose to accept it, is to create content in a fashion that scales while simultaneously ensuring that the user experience of consuming your content remains good"
He specifically told us not to create crap content.
Re: SEO tricks from Patio11
#25Ooh, look, an on-topic location to ask Patrick questions. ;) So, about that whole "subdomain" thing, as mentioned in this article. The problem in SEO is that separate subdomains accrue separate Google scores, correct? So if I was to serve my whole site from a third-tier domain, like "www.example.com", that would be okay? Provided I were not foolish enough to also put stuff on "example.com" and "other.example.com" and…
I think Google is smart enough to identify the www and without. Because it is now smart enough to identify bad grammar and spelling. On the other hand, I think I disagree with the buying a new domain to target an exact match. That will just give signal to Google that it's a new domain and it was unnaturally optimized.
On your last point: If true, that would mean a temporary hit but over time it would provide a permanent benefit. Great tradeoff.
A user searching for exactly what your website is offering, using the words that make up your website url, should at the very least have a strong opportunity to arrive at your website. If Google did anything else it would offer an opportunity for Bing et al.
Re: SEO tricks from Patio11
#26This part sounds like cargo cult black magic: "This works for .com (.edu, .org) domains, but not for non-US TLDs like .co or .ly." Does Google really discriminate based on TLDs?
Ask a simple question, get a simple answer: yes, Google certainly treats the Big Three differently than it does .co or .ly. I don't have specific evidence of them discriminating against .co/.ly, but the evidence that they discriminate for EMDs in the Big Three is overwhelming and undeniable.
Re: SEO tricks from Patio11
#27Ooh, look, an on-topic location to ask Patrick questions. ;) So, about that whole "subdomain" thing, as mentioned in this article. The problem in SEO is that separate subdomains accrue separate Google scores, correct? So if I was to serve my whole site from a third-tier domain, like "www.example.com", that would be okay? Provided I were not foolish enough to also put stuff on "example.com" and "other.example.com" and…
Yes, you're totally cool to use either site.tld or www.site.tld. I'd recommend using a 301 redirect of one to the other (Google and Bing are pretty good at automatically canonicalizing these, but not perfect). The trouble comes when you segment content to subdomain.site.com. The domain authority engines assign to a root domain may not always pass to all the subdomains, so you end up with subpar rankings to what you c…
What Rand said. #include
Re: SEO tricks from Patio11
#28> Design Matters. A lot.
This is a common sense, but I have hard time reconciling patio11 saying that with an actual appearance of his projects. Preaching without practicing takes away a lot credibility from a preacher even if the advice is reasonable.
Re: SEO tricks from Patio11
#29This is pretty sound and basic SEO if you want to spend your time making dozens of very basic wordpress blogs about particular topics to grab some easy money. Nothing wrong with this if you have time on the weekends, heck this could even be a fulltime job as the income will slowly climb. However, this 'trick' is quite old, but probably new to some people...
The motivation for the audience at 500 Startups is less "In your spare time, start blogging about [red men's shoes] and try to sell $0.50 a day of AdWords clicks about it" and more "As one thing in your marketing arsenal, create systems and processes to mass-produce quality content about the market addressed by your SaaS application, scaling your userbase from the few hundred people you had at launch to something closer to the 200,000 your friendly neighborhood bingo sideproject has, show your user adoption graph to investors, create lots of value, and ideally end up rich."
Re: SEO tricks from Patio11
#30Earlier quoted context omitted.
Yes, you're totally cool to use either site.tld or www.site.tld. I'd recommend using a 301 redirect of one to the other (Google and Bing are pretty good at automatically canonicalizing these, but not perfect). The trouble comes when you segment content to subdomain.site.com. The domain authority engines assign to a root domain may not always pass to all the subdomains, so you end up with subpar rankings to what you c…
What Rand said. #include
So you think it's worth the move to example.com/blog even if you already have an established blog.example.com?