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Nearly a third of new subscribers to news publications cancel in the first 24hrs

niemanlab.org

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Re: Nearly a third of new subscribers to news publications cancel in the first 24hrs

#181

Earlier quoted context omitted.

just a heads up Re this comment of mine directed to you https://news.ycombinator.com/item?id=32076788 TY/BR

If you want me to respond then can't you comment directly on that submission?

@encryptluks2

I did, have a look at the link to that submission...

Re: Nearly a third of new subscribers to news publications cancel in the first 24hrs

#182

Earlier quoted context omitted.

That's an issue for a subset of SaaS products that deliver value without stickiness. Sticky products, though, should definitely not take a credit card upfront. For example, a project management product is sticky because I put my data into it and it's too much hassle to recreate that data every 14 days. For non-sticky SaaS products, there may be a case for taking a credit card in order to prevent multiple free trials…

What do you mean by "stickiness"?

It means you can't just extract some fungible value for the trial period and move on easily.

A project management system is sticky, for example, because you can't easily take all your data out of it and put it into a different project management system that has different features.

A cold outreach SaaS isn't very sticky, because you can spam people for the trial period and then move on to the next cold outreach SaaS.

Re: Nearly a third of new subscribers to news publications cancel in the first 24hrs

#183

Earlier quoted context omitted.

> services like Privacy (privacy.com) that allow you to essentially make "virtual" credit cards. Is there an option to create virtual "credit" cards on Privacy? I only can make debit cards.

Ah, sorry I was using the terms interchangeably. I think it's actually a debit setup, kind of like a gift card? I've never actually used the service, just heard some reviews about it.

Yes, you hook up your bank account to Privacy and can create debit cards. You can set them up with spending limits, and can lock them to only work with the first merchant its used with for recurring expenses (if you want). You also have the option to create one time use cards as well. For what its worth, it works well, but it seems like some merchants block Privacy cards - in my case, to buy a Grubhub gift card.
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